Group Buy network Development inflection point of the first now

Beijing reporter Li Ping intern Liu Yang complaints, layoffs, impact on the listing ... Today, group buying Industry "thousand Regiment War" the play code more and more, more and more chaotic.　　, group buying industry also from the first half of this year to rob people to dig horns of the hot state into the cold winter, layoffs abundance, some group buying site has to change strokes, group purchase site inflection point.　　The number of layoffs is now based on a sample survey of the Internet Data Center by China Internet Monitoring Research Authority DCCI, as of August, China group buying enterprises have more than 5,500, nearly 18 months, the average of 10 new every day, but also have the same amount of group buying site to extinction. Recently, the news of the group buy net layoffs, not long ago, the high peer network was exposed to layoffs as many as 400 people, litters group also lay off hundreds of people, and happy group purchase, group treasure nets have carried out a large number of layoffs.　　At the same time, large national group buying sites have shut down local stations, some local small and medium-sized group buying network simply closed a career change.　　Hit the money hard to buy a lasting network model is thoughtful, the current purchase network are blood price war, for businesses to do ultra-low-priced promotional ads. "Obviously, spend a lot of money to hit advertising is the first increase in advertising costs, followed by consumers to see just say group purchase, and did not remember which group buying site." So you spend a lot of money on advertising for your industry, not for yourself. If the false discount to cheat consumers, then consumers can not again on the group buy net consumption, because cheated often only once, so buy net only by the price of the pattern can not be sustained.　　Wang Huiwen, vice president of the United States network. Although group buying network can attract a large number of users to participate in activities, but other channels can do, group buying network in the competition does not have a unique advantage. Compared with other more successful dedicated Internet platforms, the group buying network lacks the focus. such as game sites, social networking sites, positioning service sites, focus, professional so that these sites in a short period of time can not be replicated imitation.　　And homogeneity of the obvious group buy network is lack of focus, not to mention professional core competitiveness. Service industry is expected to become a "must kill technology" disorderly flower gradually want to charming eyes, with the industry "Matthew effect" more obvious, even with strong ability to replicate, Chinese group buying site now face more is, homogeneity of the industrial environment how to locate and survive the problem.　　Can reproduce a personalized business model, will become a group buying site to fight the "must kill technology", but also become the network industry development inflection point.　　"The first half of 2011 China Network Group buying market research report" showed that by the first half of 2011, the domestic group buying market transaction size has exceeded 6.2 billion yuan, sales growth rate of 15.2%, is expected to 2011 annual sales will reach 16 billion yuan, up 6.4 times times year-on-year. In this regard, Wang Huiwen said, clearly, consumer demand for the buy market is still very large. In this market, the potential of consumer services is beyond measure.　　If group buying sites target the service industry, it is a wise choice to lock in consumers. SurfaceTo the industry inflection point, found that the service industry e-commerce Blue Sea of the United States, always put the service to consumers in the first place, determined to meet user demand, in the major group buying sites have "weak" period, still have a very high volume of visits. According to reports, the United States on the net before the month's sales have maintained 20% growth, July sales have broken billion, September 27, the United States network of the day sales are innovative high up to 8 million yuan.　　Litters Group on the one hand cut off the station to reduce costs, but also launched a Life service category of the consumer mall, trying to make up for group buying business goods category deficiencies. In addition, the handle network vigorously promote the IPO process, hoping to seek more help from the capital market; At the same time, glutinous rice network is gradually integrated with Renren, to "social group purchase" in the field of development; F Group began to concentrate on doing group buying suppliers, for large sites to provide overall outsourcing services, after taking　　Announced in the near future will be responsible for the operation of Happy net group buying business. Wang Huiwen pointed out that now is not the group purchase site in the promotion of group buying business forward, but consumers, businesses push everyone forward. Group buying site as long as you grasp the essential needs of their users, the things to do well and stick to it, winter can survive. Share to:>> more