Group buying industry cold wave performance Stable

Every year since the beginning of the three-day holiday, Internet enterprises will inevitably usher in the year's most serious "spring Festival cold Wave." Although the same as the electricity business site suffered express explosion warehouse, the flow of business holiday, but this year group buying industry because of the volume of local service transactions and performance stability, according to statistics, the city in January, a group of 1528th, the monthly turnover of 51.619 million yuan, an increase of 233.8%. Among them the service group buys occupies the absolute "main position" of the group buying market.

According to a website statistic data shows, January 2012 group of Tianjin buys a group to open a regiment 1528th period, participate in group buying consumption of Tianjin citizen accumulates up to 1.081 million people, average guest unit price is about 47.8 yuan, average discount is 37 percent. Monthly turnover of 51.619 million yuan, the chain fell 6.5%, an increase of 233.8%. In addition, during the Spring Festival (22nd-28th), the average number of days to open a period of not more than 15, far below the normal business level, the long holiday has become a practice.

From January overall sales, group buying has not been "flow cold" of the serious destruction. In January, the group buying industry was stable due to the volume of local service transactions, the total national market sales still amounted to 1.35 billion yuan, the 2011 Spring Festival Monthly growth of 255%, compared with the last month only decreased by about 14.6%, the number of buyers 34.82 million, compared with 2011 year-on-year growth of 339%, compared to the last month, 19% And in the No. 63000 period of group buying activities, the main category of service group buy more than 84%, to 1.11 billion yuan of turnover propped up the January group buying market, rooted Local service mode of business to buy the site quietly spent the "Spring Festival cold Wave."

In Tianjin local, the service class group purchase is also absolute "main force". To buffet, hot pot barbecue, local dishes mainly catering food category accounted for the overall sales share of 41.6%, to film tickets, KTV-oriented leisure and entertainment accounted for 28.4% to photographic photo, bath and beauty-oriented life services accounted for 13.2%, local from the purchase of goods accounted for 12%, Hotel rooms and travel group purchase accounted for 4.7%, others accounted for 0.1%. Among them, the highest sales of fine categories for the film tickets, accounting for total sales of all 20.6%, the highest turnover for the buffet, accounted for the total amount of 16.5%. Industry insiders said that the group purchase industry in January to maintain 1.35 billion yuan results, really inseparable from the habit of consumers rely on. After a year of training, even if the holiday away from the computer, even if the kind of group buy less, consumers are still keen to buy, and even formed a habit.