Guo Dongdong, vice President of Shop No. 1th: Innovation is far more important than price war

Into the October, the electricity dealer price war more and more fierce, it seems that the electric business industry will enter a "battle" like "." As a member of the electric business, but in the repeated electricity price war "aloof" Shop No. 1th but continue to play "do not follow" attitude, and push the "good Chinese goods" such seemingly and "mainstream" price war runs counter to the activities, in the 1th Shop Innovation Center in charge, vice President Guo Dongdong, the electric business innovation is far more important than the price war.

According to Guo Dongdong, the TV talent show "China good Voice" inspired, 1th Shop Innovation Center quickly follow up planning and began to implement the "China Good merchandise" creative marketing activities. The event for all vendors, recommended by the supplier of merchandise video to shop 1th, and then by 1th Shop customers and netizens vote Lin glare through the form of activities can increase the interaction between customers and 1th stores, but also to help store 1th to understand the user needs. This is also a rare channel for low-cost promotional products for suppliers who submit their goods.

"What the electric dealer needs to do is to meet the needs of all consumers and the price is only part of it." Guo Dongdong The author's visit to the Nanfang Daily and published his views on innovation and price wars. "In store 1th, the price is not enough, the overall customer experience is good or bad?" Is the product rich enough? There are still few electric dealers concerned. ”

Whether it is from the establishment of the Innovation Center of Store No. 1th, or from the "unlimited 1th Shop" to "China's good merchandise" innovation marketing activities, shop 1th gradually showed them in this very frequently will shout "Jump price", "massive haemorrhage" price marketing environment in the unique business philosophy. Guo Dongdong also said that innovation is the 1th store's corporate genes, in the Internet era, not innovative enterprises can not gain the momentum of development, in the long run, shop 1th want to continue to try to innovate, for the future development of playing a foundation "finally Guo Dongdong also jokingly revealed:" No. 1th stores all employees are actively engaged in improving the customer experience there is a reason, because customer satisfaction will directly affect the CEO, down to the distribution of income. ”