Guoqing: When the situation can not disclose too much I would like to pit other electric dealers

Absrtact: There has always been "big Mouth" said Guoqing several times, he explained: "In fact, I would like to pit other electric dealers, if the disclosure of too many circumstances, competitors will imitate us." Then, Guoqing again shot Liu an arrow, he said: "Old Liu can not imitate us, cut down our business also cut." ”

According to the economic Sound of "world Company" reported that life is always some things are anxious also not to come, for the current Dangdang, he is not anxious to business is his own brand "when excellent products", the brand was born last May to support more than a year was guoqing stopped. Guoqing admits "It's too early", while another view is that it's not enough to love the newborn. Yesterday, Dangdang combined with a number of clothing brands, autumn and winter new clothing conference. After the press conference, Dangdang CEO Guoqing in communication with the media, said that the clothing category market is far greater than the book market, in his view, Dangdang next year clothing category sales will exceed the book.

Speaking here, Guoqing suddenly changed a turn, began to bombard their old opponents-Jingdong Mall founder Liu. Guoqing said: "I have passed the shareholder to tell Liu don't just stare at the book, can do the clothing category together shunt day cat, but this child does not listen." "He evaluates Liu's book strategy in this way:" Books in total 30 billion of the market, you and I contend for what strength, neither strategy, nor sensible. ”

Guoqing also revealed that the line less than a year when its own brand "when the excellent product" clothing basically failed, the company has cut off the business, mainly because of the premature launch time, the number of customers is not enough. In May last year, Dangdang officially established Dangdang's clothing brand name as "when gifted", and declared "when excellent goods" in the price bias in the low positioning, positioning in the Internet quality Life brand, involving home, home textiles, clothing and other categories.

Guoqing joked that no longer do their own brand clothing, the main reason is not satisfied with the design team, the designer of their own wearing the design of the big underwear, walking are not mush. In the interview, there has always been "big Mouth" said Guoqing several times, he explained: "In fact, I would like to pit other electric operators, if the disclosure too much, competitors will imitate us." Then, Guoqing again shot Liu an arrow, he said: "Old Liu can not imitate us, cut down our business also cut." ”

Jing Dong sells books to let Guoqing brooding

Jingdong Mall originally to sell 3C products, but, in November 2010, Beijing-East book products on the shelves, beginning from 3C network retailers to the integrated Network retailer transformation, which is tantamount to copy the guoqing of the posterior.

Guoqing has been very puzzled: why the Chinese electric business homogeneity of serious? "The most crazy is me, Jingdong and Amazon, want to do the whole category, the whole region." Everyone is ignoring their opponents. One year, when the goal of being outside the book was ' Baby stuff ', we did it that year. But the next year, Amazon, a store of baby supplies as a target category. In the end, everyone loses money. ”

Guoqing said: "When we first listed in the United States, I talked about Liu, he did not see me." I want to tell him that our common enemy is Ma Yun, we want to divert the clothing. If Liu put him in the book category of money into cosmetics, there is no poly excellent products and Le bee network of things; if he smashed the food, a store would not develop so fast. ”

To Liu's strategy of burning money.

He told investors years ago you let me break even, I can achieve the company's 60% or 70% growth; you let me earn some money, I can achieve 40% or 50% growth; you let me lose half of gross profit margin, for example, from 20% gross margin to 10%, I can achieve absolute growth; And if you let me lose 20% of gross margin, I can achieve 200% growth. Guoqing that internet companies will soon be dead and wounded. The rapid development of the market is also a gradual process. It's not that you get the money, the customers get used to buying your products online, the development of E-commerce market is a step-by-step evolution.

Once said that Jingdong money would soon burn

Last April, when CEO Guoqing said "Jingdong Mall of the money August to December will be burned," Liu Weibo public response to the lack of money, said willing and guoqing bet, said Jingdong part of the account of cash not less than 6 billion yuan. In this regard, guoqing the Beijing east to confuse.

The comments quickly led to Liu's microblog response: "found that the National day Brother is Harting, but also Beijing East August to burn light, and endless around said." This disdain, today too free, East elder brother set up a public gamble: can let the doubters view Jingdong account, less than 6 billion cash, East elder brother to love wardrobe donated 10 million, otherwise the rumor-mongering person only to donate 5 million. Let the rumor-makers come out and fight! This is also the micro-blog, attracted yesterday a whole day of controversy and the various road users onlookers. "I can give you PwC's audit report on Jingdong, which proves that the net assets of Jingdong are far more than 6 billion! This is the elimination of accounts payable!"

Guoqing is not buying the tweet, saying: "1. Capital and cash are two different things." Cash includes payments to merchants, bank loan liabilities. 2. Like Dangdang, Jingdong net and so on most electric dealers sell supermarkets Harting category, it is difficult to make money. 3. Do not gamble, Dangdang annual contribution to the public will also be more than 5 million. 4. The best way to respond to queries is for companies that are constantly in need of funds to go public. ”

Liu again said: "PwC's audit report to Jingdong, can prove that Jingdong net assets far more than 6 billion!" and guoqing counter: "Pro, bet to first unified evaluation system." Excuse me: 1, which company's net assets? Your company A large number of 2, all of your company's net assets, may not include brand equity, in the past, many accountants chasing us, just spend 50,000 on the evaluation of the brand 10 billion it, also does not include land value, a lot of local land can be 30,000/mu. ”

Liu, Li two people's "Harting" into popular language

When CEO Guoqing Weibo mentions "Harting" four words became popular. Guoqing also deliberately defined the term in Weibo. Guoqing said: "Harting, we have been in the past few years to laugh at the language of some goods, refers to: with the supermarket price war margin of 2 to 3 yuan, very heavy or very bubble, large volume of goods, such as near 5KG detergent, shampoo, lubricants, milk, a large packet of toilet paper, diapers, and fast 16KG dumbbell. Across the vast door-to-door, but also free shipping, sad reminders of the electrical business ah. ”