"Her economy" in the field of electrical business: young women become "golden giver"

Now around the women's financial management, consumption and the formation of a unique economic circle and economic phenomenon, known as "her economy." American Express, based on a tracking analysis of its annual 620-dollar group, concludes that young, wealthy women are playing a leading role in the spending power that drives the economy to recover. The women's demand for children, education and philanthropy is growing much higher than the rest of the population.

It is said that women's money is best earned, but shrewd businessmen always find business opportunities from a trend of female consumption. Now around the women's financial management, consumption and the formation of a unique economic circle and economic phenomenon, known as "her economy." Modern women have more income and more opportunities, they advocate "work is to better enjoy life", love crazy shopping, credit card repayment, become an important group of consumption.

Http://www.aliyun.com/zixun/aggregation/17978.html "> Young women become gold donors

Young women are becoming an important force in the contribution of consumption. American Express, which tracks 900,000 annual turnover of $4 billion trillion, and its yearly consumption of $620 trillion, has come to the conclusion that young, wealthy women are playing a leading role in the consumer power that drives economic recovery. The women's demand for children, education and philanthropy is growing much higher than the rest of the population.

According to American Express, age is a key element of the rich population that consumes 7000 of dollars a month. The group of cardholders under the age of 45 grew by 1% during the recession and consumption rose by 23% during the economic recovery. Among them, super-rich women under the age of 45 grew more than 4% during the recession, while consumption grew at the same time as the average during the economic recovery. Thus, young and rich women are important consumer groups that cannot be neglected.

These young women, whom you call the "Golden Giver," call the economic recovery at 11% more than 7% in terms of spending on children. It is noteworthy that during the recession, the growth of online luxury consumption is still very rapid. Some observers think that perhaps due to face, the rich are embarrassed to carry a shopping bag full of luxuries in the recession. So when the economy is depressed, the women of the rich might as well expand their network channels.

Women prefer targeted advertising

A study by the behavioral orientation services company Q Interactive shows that women prefer targeted advertising.

Of the women surveyed, 88% per cent of the women surveyed wanted more targeted advertising information from trustworthy brands. Nearly 2/3 of respondents said it would be cool to see online ads that fit their interests.

Today, women who want to surf the Internet, when they receive targeted advertising, sweep away the suspicion and rejection of advertising, and turn to anticipation-the hope that targeted advertising will help them refine valuable brand consumption information and simplify the unnecessary search process in busy life. Nearly 2/5 per cent of respondents believe that informative, targeted brand advertising helps to enhance the relationship between brands and consumers. It should be noted, however, that the best way to establish a good relationship between a brand and its consumers is to get to know them after a transaction and provide them with valuable information.