Hierarchical representation based on geography in the generation of operations

It's written in front of you.

Contact E-commerce has been a full four years, but really engaged in E-commerce but only a year, my professional e-commerce, now senior, it is so simple.

School E-commerce courses are out of practice, and E-commerce, but is a regular fast pace to pull to the egg industry.

Acting-the new food chain under the violent electricity business

With the rapid development of the electrical business industry and the expansion of influence, the number of operators on behalf of the rapid growth of the same as the blowout. If you can find a few e-commerce experience, or even opened the experience of Taobao shop together, you can register a company, as long as you can receive the brand, it seems a low-cost or even cost-free operation can start to profit. And then you start to wonder: Is it really possible? What is operating on behalf of? What kind of service does the brand business need? How should the two sides work together to truly achieve a win-lose?

From the perspective of social division of Labor, China's manufacturing enterprises do not have the retail capacity, for the electric business service industry to provide a living space. Because of this space of survival, we can see that people who can really afford to play the electric quotient are few and few.

From the current E-commerce environment, we can realize that: the platform is based on the day Cat and Beijing East Two as the standard, the difference is the brand sales of the visibility.

A few days ago in Sina technology to see such a word: Brand to do E-commerce, do retail, need to build three capacity, one is the front-end operation capacity, the second is the supply chain integration capacity, the third is the distribution service capacity. These three competencies are three factors for an enterprise to do e-commerce success. But you will also magically asked: this is absolute? If you ask that person, he will immediately say no, if you dig deeper, I am sure he can not speak clearly.

Around the cat this ecological circle is very fine, there is a special through train company, you do not do a through train, he help you do, you will not spend money, he helped you spend. On the theme, at present, the electronic commerce generation operator's charge mode is generally the basic service charge and the sales commission, the Commission rate according to the concrete situation, the general in between 10%-40%, sells many to collect more, the enterprise is more easy to understand. However, the traditional enterprise if the electronic commerce as a shipping channel, only value sales, is a wrong idea.

Consumption in a hurry on behalf of the operation-the mainland, Changsha

On behalf of the operation is to help some of the traditional enterprises want to do online sales, such as operating companies generally have marketing, products, customer service, supply chain and other aspects of knowledge, and then with the traditional enterprise consultation and cooperation, most of the sales division, the way of service fees to profit.

From the current status of operators, most of the operators, although in contact with the brand when all talked about the sale of the whole network sales channels, but the actual operation, often only focus on Taobao store sales. So accurately, the current generation of operators are mostly only known as Taobao affiliate. Take Changsha, like PR, large and small companies for PR needs are different, small companies do not need companies, large companies look down on small public relations, and in the electricity business, Changsha began to do the small and medium-sized enterprises in the electric business, and their standards are all for the purpose of sales, service providers are they force in this respect. Because the current service provider's profit model is the way of sales commission, brand enterprises Taobao store sales as a measure of the only standard service providers, and the service provider Taobao shop sales as their only channel of profit.

For hands-on experience, many enterprises, most of the traditional channels have a certain degree of visibility (or even some have not reached this level), they want to make a difference in the field of E-commerce, but the lack of corresponding talent reserves, no operating experience, had to rely on behalf of operating companies such extended, in the short term to achieve rapid sales promotion ”

So sales, become on behalf of operating companies in front of the most realistic problems. For unfamiliar business processes and experience of traditional enterprises, the use of sales to measure the effectiveness of each cooperation, is undoubtedly the simplest and most effective way, they do not understand the details inside or some of the electrical business, so that the sales as a business into the main goal of E-commerce.

For the operation of the company, to win the trust of enterprises, access to cooperation opportunities, "low service fee High Commission" of the low risk model is clearly more popular. In the "Sales for the King" premise, on behalf of the operation of the company's full firepower, through the integration of the use of Taobao platform, such as the popularity of resources, with different low-cost promotions and other means, in order to achieve short-term hot-selling effect. But what is this? Sales through the "promotional" drive is a small piece of e-commerce and even on behalf of the operation of the category.

The bigger the sales means the higher the income, generally speaking, they can get percent's commission for every item sold. In the stimulus of short-term profits, on behalf of operating companies tend to fall into the cycle of sales, the Internet has become a new marketing channel for enterprises, brand building, channel building, etc. are left behind. Of course, I also found that a lot of enterprises found this problem, there are adjustments, they feel that the market is not the strength of their needs, like a friend of mine said: Although the rapid development of e-commerce, but we need to slow down.

Brand value highlights of the generation of operations-North wide area

E-commerce market, just a growth process from scratch. Facing the world's huge 1.5 billion consumer groups, several large shopping networks and some small and medium-sized shopping Network is far from the total market share. Electricity market potential is still very large, as long as you are willing to work hard, you can probably find the piece of cake that belongs to you.

For the operation of the company, to be in the short term to achieve a substantial increase in sales, with the help of Taobao and other popular E-commerce platform is the best choice. Using information asymmetry and marketing advantages, on behalf of the operating company will have a certain impact on the brand through the network sales, in the rapid expansion of sales, but also for the traditional enterprises to provide a reference to E-commerce tutorials, enterprises can completely put aside on behalf of operators, copy or copy this promotional means.

The electric business operation should include the brand's strategic planning, including the brand's spread and penetration, so that it has a long-term brand effect to promote online and offline overall sales. In fact, this is the North wide differences, there are high-end talent trader, through the network marketing means to practice brand building, strict requirements for each link, accurate brand planning, brand communication, brand infiltration, strategic analysis, such as higher levels.

Of course, looking back, this is also closely related to regional and policy. (The author temporarily has no real contact with Beijing's electric business generation operation, not reasearchers, will go after a few months, then supplement.) )

The ability of the electric business service industry

The simple point is three: the front-end operating capacity, supply chain integration capabilities, distribution services capabilities.

Now a lot of companies to do on behalf of the company's ability is in front of the 1th, the front-end operational capabilities, including marketing, planning, traffic acquisition capacity, put too much energy on the fast, because a small marketing case may bring a good order. When many in the marketing ability to walk in front of the generation of operating companies, now are not very good, was more than others, because the bottom is not done.

The difference between the electric dealer and the carrier. On behalf of operators to do is only e-commerce operations, to complete sales as the main goal, and service outsourcing business to do the entire E-commerce system construction, from the front-end development, operations, channels to warehousing, customer service, procurement and other links. On behalf of the operators do, but the service outsourcing system in the forefront of the work.

Conclusion

Electrical business System in the continuous improvement, has been a pioneer matting, our new generation of electric merchants need to summon up courage to go down, remember, the electric quotient Ma Yun said: Today is cruel, tomorrow is more brutal, the day after will be very beautiful, but most people died tomorrow night.