High-end tour favored, the market still has a lot of barriers

recently, Ctrip Network pioneered the so-called "China's first top tourism brand," the "Honghu Yi Tour" officially on the line, the high-end tourism market for the product announced that the future will be aimed at tens of millions of asset classes, the main focus of China's rich tourism market.

What is high-end tourism? Is it the expensive pleasures of a golf course, a private jet, a luxurious cruise, or a custom and design that belongs to the VIP's own dream trip? "Daily Economic news" reporter survey found that, although the data show the prospect of high-end tourism market, but the current wading into the company is not a lot of traditional travel agencies to operate more expensive, holding a wait-and-see attitude of a large number.

High-end tour favored

March 12, Ctrip Tourism released 2013 "Around the World 80 Days" tourism projects and the first batch of 50 top tourist routes launched. These 50 lines, including Antarctica, the South Pacific (601099, stock bar) and other regions, prices from 50,000 to 100,000, ranging from 6 days to 1 months. This ctrip launched the "Top round the World 80 Days" quote as much as RMB 1.01 million yuan, compared to Ctrip last year launched the "Around the world 66 days" 660,000 of the price to see almost doubled.

Ctrip launched the "Travel around the world" as the representative of the high-end products, in the traditional travel agents on behalf of Shanghai National Travel deputy general manager Zhao Dexiang, for such new products, traditional travel agents for security and other factors to consider more, at present, there is not so much manpower to do. Shanghai CTS International Travel Service Wei, the United States, said that the "travel around the world" brand effect has long been formed, the traditional travel agency portal and Ctrip unique E-commerce platform, compared to the existence of a large distance.

Eric Consulting Group Tourism product director Zixu that, Ctrip's hotel products average price relatively high, more positioning for business travellers, so into the high-end tourism market has a certain foundation.

"We have also been concerned that once the time is ripe, we will launch the relevant products in due course and intend to develop tourism products that are similar to" global travel "for a long time. "Zhao Dexiang said. More savvy travel agents have been on the "high-end tourism club", such as Dongguan Green Brigade has launched the first high-end tourism club in Dongguan. The travel agency thinks the club with the hobby as the core can well grasp the high-end personage's keen point, the equestrian, the golf, the yacht, the red wine ... These exclusive theme-oriented high-end services are the ultimate foothold of the travel club.

There are still a lot of barriers

"High-end tour" as a traditional "mass tourism" customization of products, but also become a tourism development to a certain stage of the inevitable outcome. It is understood that the tourism market in the past few years, many travel agencies have more or less launched the "high-end tour" products.

In the past two years, many travel agencies in the search for tourists have locked banks, shopping malls VIP guests, and with large groups of enterprises. Insiders pointed out that for the traditional travel agencies, not a large amount of investment in advertising and publicity, more just travel agencies under certain conditions under certain circumstances, the needs of some guests, and the development of their own characteristics, the personality, service, brand, quality has strict requirements of high-end travel products.

Although the high-end tourism market potential is very large, but industry experts pointed out that the high-end tour still exists at this stage of the barriers. Zhang Juoyu, a tourism planner at the Ktbs Tourism Business School, said that at this stage, the concept of "underdevelopment" will affect the majority of the rich people's understanding of high-end tourism, its competitiveness can not be compared with the foreign part of the "Butler-style" holiday service. In addition, the "high-end tour" product planning personalized degree is not enough, still in the direction of the standardization of products; and, although the domestic has many rich, but with the regular travel products and profit margins, the tourist environment slightly pale, the scale is difficult to have a big development.

Zixu, director of Tourism products, consulting group, said that it is important for travel agencies to consider how profitable the high-end travel market can be. Ctrip CEO Fan said, "The introduction of new brands will further strengthen Ctrip in China's leisure tourism market leading position." At present, Ctrip has become China's largest tourism group, we are committed to providing tourists with the best products, best price, best service. Perhaps profitability at this stage is not the primary key to consideration. Brand effectiveness is the first. ”