Hishop help Maotai Group electric business Platform Grand Online

Source: Internet
Author: User
Keywords Electric business Platform Grand online shopping electric business

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Recently, moved to the electric business market Maotai Group announced, and the domestic well-known electric business service provider Hishop Online Mall officially on the line, to notice that everyone can buy through the network platform to purchase the authentic Maotai (Maotai electric business platform URL: www.emaotai.cn).

  

Maotai is the first brand of Chinese liquor, Sheng has "national wine," said the reputation of the sales company in the national development of more than 200 special dealers, at the same time in the country and above the cities and economic strong counties (cities) to establish a national wine Maotai stores nearly 800, the scale is very large.

In recent years, with high-end liquor consumption group changes in the liquor industry into the adjustment period, last year, the restriction of "three public" consumption and other factors led to high-end liquor sales affected, Guizhou Maotai is no exception, according to reports that Maotai in January-April this year sales fell 23.8%, because of last year's product price increase, so sales % of the growth. In the period of dealers to go to inventory low-priced selling, Guizhou Maotai terminal Price also experienced "rushed to the sky" in turn "Fei Liu Straight under" the roller coaster market. In order to deal with this industry change, so Guizhou Maotai began to fight is in the white-hot phase of the electric business industry.

Maotai chairman Zhengenguo has publicly said that Maotai via electric platform, into the Internet marketing channels, can quickly into the public and business consumer groups, help in the rapid expansion of the network to buy a drink in the market. Maotai Group Honorary Chairman Keliang also stressed that in recent years Maotai constantly in the field of E-commerce exploration, and continue to develop new marketing channels.

In fact, as early as the 2010 before and after the Guizhou Maotai began to test the water and electricity merchants liquor, but due to the distribution issues such as poor operating conditions, so the project has been stagnant. With the further development of the domestic network shopping market, more and more traditional liquor enterprises have entered the field of electrical business, according to the China Electronic Commerce Research Center provided data show that this year's wine online shopping market transaction size is expected to break 6 billion yuan, in view of this market prospects. So in 2013, Maotai Group to plan to enter the electric business market strategy, with the help of Hishop platform channel for network sales.

After the experience of the previous interview water, Maotai group in the determination to fight network distribution plan, the choice with which appliance business service provider is very cautious, one is security issues to be protected, system stability and attack capability and data security is every enterprise attention. Second, the system function, with complete and intelligent system work can make people with more effort, not only can save a lot of trouble, but also can reduce payroll expenses. After the technical, security, performance, service and other indicators of the comprehensive evaluation, Maotai group finally chose with the largest network distributor software and service provider Hishop cooperation, from the Hishop to provide from the platform to build, promote, operate and other electrical business throughout the service.

It is reported that the domestic leading E-commerce software and service providers known as Hishop was founded in 2002, is the earliest and longest-lasting E-commerce solution service provider. Its products include open Shop Category: Fast shop pass, easy distribution, direct sales, distribution Qualcomm, the whole netcom; value-added Category: Merchants Po, Operation Products: multi-shop housekeeper, mobile products: Mobile clients, micro-letter Mall-V Mall. Adhering to the "Let the electric business, simpler!" The Electric business Service mission, after 10 years of aggressive and independent innovation, Hishop has become the preferred brand of many well-known electric business enterprises, customers in 23 industries, with more than 600,000 users, daily experience more than 200,000 users of the intensive operation test, the national market share of 60%; Continue to lead China's E-commerce software and service industries.

According to Nielsen released the Chinese Wine consumer online market analysis of the latest research shows that for the Chinese market with a long wine culture, the wine online shopping market contains enormous potential, I believe that Maotai group to the road to the electricity business will be unimpeded, get a very good result.

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