Honesty: The cornerstone of the success of traditional enterprises ' entering electric business

At the moment, more and more traditional companies are pouring into the electric business, but few are successful. The traditional enterprises to enter the electric business repeatedly defeated, one reason is the lack of understanding of the operation of the electricity business, another reason is not to create a perfect integrity system. In fact, the credibility of China's electrical industry is difficult to cross a hurdle.

Early, Taobao start-up, the entire electric business industry has been slow forward, largely because of the lack of integrity. To this end, Taobao launched the use of Alipay guarantee transaction mode, to solve the problem of trust users worry about the integrity. It turns out that Alipay is driving the rapid growth of the online shopping market. However, the credibility of the electrical business is not due to the advent of Alipay has been fundamentally resolved. After the rise of the Jingdong Mall, Fank, etc., after the emergence of sales and product quality issues more and more, the credibility of the electrical industry has again become a sharp problem in the development process.

In many of the Web site, just involved in the electrical business 3 years of Lenovo, the performance is unusually eye-catching. Eric 2011 Two quarterly electric data show that the first half of Lenovo's official website mall "average monthly visitors reached 3.6 million", in the traditional corporate consumer website ranked third, while the top two are retail companies, Lenovo is the most prominent manufacturing online sales. Moreover, Lenovo Taobao flagship store for three consecutive years Taobao 3C category first shop, accounting for Taobao market share first.

Perhaps a lot of people in the industry have doubts, Lenovo is how to break the traditional enterprises to do the electrical business is "find death" curse it? On November 8, Lenovo held a conference on E-commerce integrity system, Lenovo Group vice President Tangjie gave the answer: Lenovo's electronic business performance behind, relying on the trust of consumers, to win the trust of consumers is Lenovo has long adhered to the integrity of management.

Review of domestic electrical business growth environment will also find that the initial electrical business industry's lack of integrity reflected in the payment of this link, Alipay and other third-party payment tools, the emergence of the solution to the user's concerns about the payment problem. Right now, the lack of integrity of the electrical quotient embodies the quality of the goods after the sale. In recent one or two years, the Beijing-east repeatedly burst product quality problems, where customers because of distribution and after-sale dissatisfaction caused a lot of complaints ... Lenovo official mall, to solve the process of online shopping in each aspect of the integrity of the problem, and formed a set of integrity standards system.

In the fishing website rampant today, Lenovo with the help of the third party just power, access to E-commerce Association integrity certification electronic signature, to prevent users fooled. In the distribution link, Lenovo Official mall, in addition to providing users with free delivery nationwide, and logistics distribution monitoring, the real realization of the network 0 risk. In response to the difficult to return, the net purchase complaints hardest hit, Lenovo commitment to the national UNPROFOR, and for online sales channels launched a special after-sale rules.

In the traditional channels, Lenovo launched the "Door-to-door service" policy, users after the purchase of a quality problem, you must send the product back to the store, store confirmation after the provision of machine service. If the user in Lenovo store purchased the machine encountered quality problems, Lenovo service station directly to issue a test report, the machine to take away, and quickly sent a new machine delivery.

In order to solve the problem of the credibility of this channel, Lenovo has formulated a special after-sales service policy specifically for online sales channels. After more than 3 years of accumulation of experience, Lenovo for the official mall has formed a set of good faith standard system, which is actually Lenovo to enter the cornerstone of the success of the electric business, but also the traditional enterprises to enter the electrical business.