How does the traditional department store retail chain Enterprise transform into the mobile electric business?

In the 2014, the explosive growth of mobile electricity dealers is self-evident. The spring breeze of mobile internet and mobile electric Company has already begun to blow into the traditional department store retail trade, the O2O mode's implementation, will make the fusion of line on-line become the reality and the future trend. Under this premise, the traditional department store retail trade must face the transformation of the business model. At present, whether the O2O model can reverse the downturn of traditional retail industry has not yet been concluded, but for a long time, the retail chain trade in the Battle of the Electric merchant ticket, has been phone-in four.


in fact, the O2O model in the retail industry's application, is the consumer online store to see the merchandise, you can scan two-dimensional code to enter the Enterprise Mobile Mall to buy, can also be online booking or booking to the offline entity shop for consumption. Through some electric business platform, the merchant can push the promotion activity information to the customer, collect the customer message and provide the personalized service and so on. Although the mobile electric power quotient platform realizes not only the function is comprehensive but also humanized, but the traditional retail enterprise's business and the mobile electricity merchant in some respects still has the very big discrepancy, the jump is too big. At this point all enterprises may wait and see, doubt whether they want to join the mobile electric business, but often the result is like Ma said: When some new things come, the enterprise is often experienced the following steps, not seen, can not understand, look at, too late.


Nowadays the Internet industry is surging, the frequency and amplitude of change are relatively big. A series of data back in 2013 is enough to prove the potential of mobile operators: According to the 2013-year double 11 of the cat's statistics, about 21% of the sales in 35 billion Billy from mobile terminals, and a single day mobile phone Taobao active user 127 million. According to the data of the cat's statistics, we can get the conclusion that the traditional electric quotient mode is changing in the mobile Internet environment, and the flow of the PC end flows to the mobile end. Mobile operators from the early occupancy of the electricity market 10% has developed to 2013 11 of the 20%, and in the next few years, the proportion of mobile operators will account for the overall proportion of the electricity quotient around 50%. This shows that mobile electricity business in the 2014 is inevitable trend of e-commerce, that enterprise if not keep up with the trend, basically went to extinction.


in response to this trend, many software manufacturers have withdrawn from the mobile electric business platform. But as far as I know, most of the electric business platform is in occasion, some platform just set up a simple mobile web site, to achieve the display of goods, online payment functions, there are some even online payment functions are not. This kind of electric business platform actually did not realize O2O mode, because O2O is to realize the transaction closed loop, if in the payment link did not do well, how to talk about the transaction closed loop, O2O also can not talk about.


recently, the author learned that Kingdee International software group and Shenzhen Yu Xin Interconnection Information Technology Co., Ltd. to achieve strategic cooperation, Yu Xin interconnected mobile business platform-365 cloud Merchants strong landing Kingdee Value-added Application mall (details click http://appmarket.kingdee.com/ index.php?app=goods&id=296). 365 Cloud is a line of online trading management software, integrated enterprise supply chain and ERP system, unified merchandise, Inventory, membership, marketing and other data, through the mobile internet-side micro-letter, Ishin, micro-bo, Alipay and other platform users and offline store customers full integration, In order to help enterprises to achieve online and offline entities store O2O operation, reasonable charges, and launched a free version for small enterprises to use.


domestic already some chain-like enterprises in the use of this mobile electric business platform, and has begun to bear fruit, such as everyone familiar with the eight horse Tea group. Eight horse tea industry from the hundred years ago in Southeast Asia, "letter" tea line, is Tieguanyin 13 generations of descendants, national Intangible Cultural Heritage Representative founder of the brand, is a company engaged in planting, production and processing, export and domestic sales of the entire industrial chain of tea enterprises, its business scope covering the whole country, as of now, in Shenzhen, Guangdong and Shanghai , Beijing, Tianjin and other first-tier cities have opened more than 1000 chain stores and franchise sales network, and has a large member users. Eight Macha in order to integrate online resources, realize O2O operation mode, choose to use 365 cloud quotient to build independent mobile electric business platform. 365 Cloud is Shenzhen Information Technology Co., Ltd. is a mobile phone business platform, the platform set line under the integration of members, sales management, electric business portal, marketing Plug-ins, chain O2O application, Cross-platform Social and docking enterprise internal application functions. Eight Macha since January 2014 began to use the platform, has realized the online mobile electric dealer and Shenzhen dozens of home entity shop Seamless docking, through the construction of mobile electric business platform, Fusion micro-letter public account for platform promotion, the actual effect is good, effectively improve sales efficiency and promotion efforts. Turnover and number of corporate members have increased. It is understood that from January 2014 to March, eight horse tea sales rose 5.2% Year-on-year, the number of members increased to 20,000, mobile electric business platform has been stable operation, and initially realized the profit.


      is not just a retail chain, but mobile power companies are bringing revolutionary changes to all walks of life. Eight horse tea industry case proves that with the popularity of mobile internet applications and smartphones, enterprises should keep up with the trend of the times and choose the business strategy suitable for enterprise development. Enterprise, waste and waste to rob the day cat and other electric merchant shipping tickets, as independent shipbuilding, building an independent management of mobile electricity business platform, as the eight horse selected 365 cloud business.