How the Enterprise (online) release, the promotion of new products

The release of new products is a very important step. Previous product development, testing, positioning, pricing and future growth depend largely on the release of new products. Before the enterprise is to hold a very gorgeous press conference, will press release to press the hand of a plug, and then plug point "RMB", then the new product will spread open. Now the release of new products will need to integrate a variety of resources and platforms, not only the traditional media, but also to join the social media, online marketing tools.

If you are responsible for the release and dissemination of a new product? How would you do that?

1. Traditional Marketing Communications

Although the new media seems to be getting more attractive, the traditional TV, newspaper or radio, the outdoor media is still an effective way to show the public the products they have never seen before. However, with the consumer life contact Point has been many enterprises crazy bombing, want to get better transmission effect, must clearly describe the value of new products, products unique selling point and appeal points.

Send "news points" to journalists without news clues so they can do something or give them some material for writing.

Traditional and effective other channels of communication also can not be forgotten, such as exhibitions, conference speeches, promotional activities. The trade-off between these channels is whether potential consumers are involved in these activities, and the ROI rate of activity.

2. Search Engine Optimization: Search Engine optimization (SEO)

Before launching all the new marketing activities, the enterprise must pay attention to a basic problem is SEO. SEO's core is to build a search engine-friendly web site or landing page "landing pages." The release of new products requires attention to search engine optimization requirements and new product landing page performance is the landing page of photos, description or video. Ensure that the page is well coded, with title tags, title text, uniquely defined URLs and a clear concise metadata description of the new product. Make sure that the new product pages are clearly navigated and can be clicked directly from the homepage.

3. Power Mail Marketing

e-mail marketing is a low-key cold weapon. In the integrated marketing promotion seems to have been acting as a supporting role, many enterprises do not fully control the cold weapon. e-mail marketing can provide accurate customers with new product information, release promotions, build relationships. The email address represents every living "person" and the company has had a good relationship with them before, offering them unique value. The new product launch strategy is: Before the release of the public may wish to inform loyal customers, core customers. This kind of behavior helps to nurture your existing relationships, and it may be through these people that viral word-of-mouth spreads.

If Apple were to disclose information to its core customers before releasing the new product, you could imagine how the fans would spread it. If cosmetics companies release new skin care products, through email to reveal the selling points of new products, prices, unique, what will fans experience?

Is your company releasing new products? Do you have an email address for a core customer? How is your relationship with your client? Unfamiliar, or ambiguous?

4. Application of online advertising

New product launches the user's attention, the user will search engine to retrieve related product keywords, activity keywords such as iphone5, I want to go cans and so on. Online advertising allows you to grab valuable eyeballs. When you release a new product, search engine this battlefield by others, there will be many high-quality traffic loss, this is not to forgive.

The author Tangxing through the service of the enterprise, its previous in the release of new products, everything is arranged only on the search engine display advertising loopholes, and ultimately the competition to seize the opportunity to "GE beat cattle, leveraging force."

The stage of new product release, vertical industry site and quality blog is a battleground. The logic behind it captures this group of readers, which is tantamount to catching the adopters. Companies need to lure editors and web operators to arrange new product information and presentation forms.

For example: The release of smartphones, which platforms would you choose? Any Zhongguancun? The mobile channel of the portal? Comment on the blogger? New drug release, you will choose those sites? Is it 999 health nets? Or the doctor's community?

For accurate customer advertising, don't forget social networking platform. For example, Pizza Hut out of new products, in everyone online investment is a wise choice; Buick June Granville launched new products in Happy Net, LinkedIn may also be a wise choice to launch;

The new product of the park beauty cosmetics, in Youku, potato on the launch may be sensible; in the US, where many brands are involved in Facebook's display ads, Facebook can target ads based on the user's registration content (profile).

Tip: When displaying ads, don't forget to guide and count sales orders.

5. Using social networks

When your product is ready, update your existing social media platform to inform your customers, brand enthusiasts. Whether it's a platform like Renren, a web like this, or some niche social media, don't just walk away after the new product information is released. The enterprise needs to arrange the human and the user to carry on the exchange, provides the information to update, if has the need, needs to pay buys the network Reds to send for you. For example, the author Tangchingtong before the service of a cosmetics, when its new product release, through Renren, net in the fashion Reds forwarding after the virus spread. Similar cases # #新产品发布, the author and the enterprise together to plan the topic of micro-blog, communication and forwarding, achieved very pragmatic effect.

In the planning of social media platform dissemination, we need to pay attention to broadcast, dissemination mechanism. Where discounts, benefits are commonly used, but not limited to this. In a social networking environment, potential users share your messages, and comments will cause their relationship to be discussed, focused. Eventually form a socialized business style