How to develop overseas e-commerce market

Global E-commerce sales, including tourism, car purchases and online retailing, will grow at 13.5% a year in the next four years and expect to reach $1.4 trillion trillion in 2015, according to the latest report from Cisco's Economic Research Institute. The rich earnings of overseas markets attract more and more e-commerce enterprises to start to implement overseas expansion strategy, from the choice of cooperation with foreign enterprises to actively carry out overseas acquisitions. Overseas acquisitions have been growing, with Japan's online retail giant Rakuten acquiring Brazilian E-commerce service provider Ikeda, as well as the previous ebay acquisition of Vietnam's E-commerce company Peacesoft, Alibaba to buy the US E-commerce platform Vendio.

The use of E-commerce to open up overseas markets is a means, the key or online, including market development before the preparatory work. First, network retailers need to decide which countries, regions to open up or expand market share. The key to picking a market is the profit the company has made in the market. Then, the country or region of e-commerce infrastructure conditions to take into account, such as network speed, logistics distribution, payment system and so on. As long as a country is ready to enter the E-commerce market, the current level of E-commerce will be the best indicator of success in the country, according to Cisco's report.

In addition to this, network retailers must also consider how to add or modify the introduction and description of existing products and how to personalize the implementation of marketing activities to make it more in line with the interests of local consumers and expectations. The factors considered by the retailer will also guide the company's global sales activities. Recommendations such as brand, technology platform and site navigation and other core functions should be unified management by the company headquarters, others can be familiar with local consumption habits and user preferences of the market staff, including logistics distribution, online payment, banking cooperation and network marketing, This is because it eliminates the contradictions that arise between different countries due to cultural differences. French consumers, for example, prefer to use debit cards and PayPal to pay for two of their online purchases, with little credit cards; in terms of distribution, French consumers often choose to go to a nearby store to pick up the goods they buy instead of sending logistics companies home.

When it comes to sales and marketing, network retailers also need to consider working with local professionals to ensure that the local market is tight. For example, sales of discounted goods in the United States may be good sales, but may be foreign consumers as inferior goods. At this point, the merchant may need to provide free shipping or tax rebates rather than discounts.

Network retailers also need to deal with some potential changes in computer network operations and software across different geographies, perhaps by closely contacting local network data centers or using application accelerators to ensure that sites can be quickly loaded and responded to in other countries. In addition, retailers need to pay close attention to foreign exchange rates.

While it is hard to open up global markets, the potential benefits are plentiful enough to balance the risks and efforts of market expansion. Cisco predicts that in 2015 the United States, Britain and Japan will lead more than half of the world's e-commerce, such as 53% of the market share, Spain, Brazil, China, Russia and Mexico and other countries of E-commerce will be at 26% or more annual growth rate popularization.

The original text is contained in the commercial new route http://www.bizark.cn/articles/1492.html, reprint please indicate original source.