Independent trader will die "electric dealer" will build new circle

(Author: Tao) Yesterday I talked about the development of O2O and the development of the social power quotient, while the individual status of Weibo is not very good at present, the potential for a commercial transformation of Weibo is undeniably valuable, and the concept of C2B has been fired up by waves of speculation, and the business has recently passed " Double 11 "A day to roll off the market nearly 20 billion, and eventually everyone has been concerned about the cat!"

Simple assertion that the Business-to-consumer will die

Ran once said: Not all traffic is good traffic, and not all sales are good sales. China's http://www.aliyun.com/zixun/aggregation/38084.html "> middle class will form, consumers will gradually mature and layered, brand traders will never easily compromise to poor traffic." Just as an independent department store based on real estate operations is bound to die, vertical operators based on digital real estate will die as well, just as independent grocery stores based on buying hands will never die, and vertical businesses based on buying hands will never die. Today I am claiming that the man will die.

The development of an industry or the habit of understanding to analyze the development of an industry environment, the opposite of such fierce competition, many independent, using vertical mode of the mall market share is also there are many, but the real can afford to play a few? So we have to say that the biosphere is expanding and the industry chain is diversifying. And the previous "vertical" slowly lost color, comprehensive, social slowly began quietly.

"Vertical" market share is decreasing

For example: The only product will, a vertical type of electric business platform, in the platform of the integrated mode of operation of the continuous impact of the structure of a single commodity, in the face of this comprehensive platform slowly mature, its product competitiveness began to decline, resulting in the continuous reduction of profits, increased operating costs and thus constitute a growing operational risk, The final market share is getting smaller, eventually leaving the stage. In fact, this is a little bit with Taobao storefront diversion a little relationship, do not good, will lead to the loss of customers.

According to Eric's data, in the third quarter of 2012, the total number of days cat in the market is 54.6%, while in the remaining 45.4%, Suning easy to buy 9.9%, Amazon China is 6.7%, Bowser net 5%, where 4.2%, Xun net 3.9%, when 3%, 1th shop 2.8%, Only products will be 2.2%, new eggs 1.9%, the remaining other than 9.3% of the total. The rapid rise of the cat, Jingdong and Suning has squeezed the living space of many vertical classes.

Taobao a single big

Li Chengdong, an E-commerce analyst, said: This year, more than 1 trillion Taobao is no doubt, and in the self-dominated business this year on the scale of 150 billion. We don't talk about it all, but just from the latest crazy purchases, we're looking at the ugly. Even think back to the past, once Ma said such a sentence: Today is cruel, tomorrow is more cruel, the day after the good, but most people are dead tomorrow night, only those real heroes can see the day after tomorrow Sun. This is also the most appropriate description of the real market.

Look back at the concept

It's a lot to talk about, I'm saying that the trader will die, but I think it's necessary to analyze what the electrical quotient includes, in my opinion, mainly: B2C,C2C,B2B,C2B,B2B2C. Remember the electric business manager Xu Red said: Independent business model is retail, to buy or agent to sell Low-cost sales, is offline retail mode online. From its own business model speaking, independent of the general is a certain, and should be "rich can map". But why not earn money?

Simple answer: Mutual vicious competition, collective lost, blindly pursuit of scale, the pursuit of the status of the lake. Generally to ultra-low margin for sales of products, and even lose money to trade, in order to so-called market share, at all costs to the advertising market size, Rob users, so formed a certain internal injuries.

New Biosphere

Prediction: The new line of business will be a localized life service, based on social and mobile upgrades to the O2O. (This concept is also groping, do not know whether it is correct, predict it)

Conclusion

As a dealer is to make money, this loss of business is not the slightest technical content, who will do.