Innovative e-commerce: the O2O model of step-in

The internet has never lacked innovation, not lack of business model, E-commerce is so. From Business-to-business, Business-to-consumer, Consumer-to-consumer, Peer-to-peer, group buying, O2O (Online to Offline), mixed micro-innovation in various modes, every innovation promotes the continuous development of e-commerce, every innovation is born a large number of highly competitive companies.

Business-to-business model was born, Alibaba, the birth of the Amazon, Consumer-to-consumer Taobao, the birth of Groupon, only Peer-to-peer and O2O (Ctrip is not the true meaning of O2O mode, Green Mango Travel Network Similar mode is the strict meaning of the O2O model) has not been born a great company. To a certain extent, this model is currently in a rapid development stage, without forming an industry monopoly.

I. Model pioneer

O2O mode is not because the group buying fire after the business model, and has not been systematically excavated and perfected. For online tourism as a representative, Ctrip, art dragon, Green Mango are O2O model real practitioners. And O2O is the most obvious in line tourism industry. Whether it is a flight ticket booking, hotel reservation, tour line reservation, as well as a variety of tickets booking are the best interpretation of the world Network. Like Ctrip, Yi Long, green Mango itself can not provide a real meaning of service, but through the internet means to the customer from the line to the line, and by the line to complete the real meaning of service. Why the front mentioned Ctrip, art Dragon is not strict meaning O2O mode? Because Ctrip, Yi Long hotel reservations are using the noodle mode, rather than the same as green Mango using prepaid mode, the online part of the complete flow of information transfer, without the occurrence of cash flow or logistics generated.

Second, buy with fire O2O mode

Although group buying is controversial, the industry crisis has been on the line. But group buying is still the most popular E-commerce application. According to the latest statistics, the Daily search volume of group buying has been close to the number of consumers shopping search. The biggest difference between group buying and the Consumer-to-consumer mode is more emphasis on localization, local logistics and local service. Also the original impossible to achieve E-commerce service industries have net, become the most popular commodity. such as beauty salon, SPA, catering, fitness and so on. The service industry has also re-examined E-commerce to bring changes and opportunities, world-line, online and offline interaction is the best way to sell, all thanks to group buying. Without group buying, we understand that e-commerce should be more in the sense of electronic commerce rather than service E-commerce. We can not find that the service industry has a huge market space and energy, it is not possible to have a O2O model was born.

III. Opportunities and Challenges

With the continuous transformation of our society and economy, the service-oriented economy is developing rapidly, and the contribution rate from the third industry to GDP is obviously felt. For the O2O model, the biggest difference with the physical e-commerce is not the logistics distribution and quality of goods, the biggest challenge from the consumer to the offline service entity recognition degree. There are many uncertain factors in the service type industry, how the quality of service will be the main factor influencing the rapid development of O2O.

For the O2O Web site, itself is a Third-party intermediary agency. It does not have commodity pricing rights and brand influence, how to obtain long-term large-scale profit will be a great challenge.

Four, take off the coat to look at the essence

E-commerce Competition is always the business itself, not the electronics, which is why the top 10 of the US electric dealer is a traditional business origin. In the same way, O2O mode ultimately succeeds not in how strong you are in business operations, but in customizing a set of processes to standardize non-standard services, and to be stable and reliable for a long time. The service industry ultimately needs to be restored to the services themselves, not the channels.