Internet trends to open new areas of industry reshuffle bring the era of national electricity

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2013 is a year of Internet shine, it is not only a window, an engine, but also a powerful catalyst. Inventory the past year the development of the Internet, there are surprises and fear of anxiety, in the ups and downs of the industry competition, how to revive the dead, all depends on whether you can play the Internet. It is no exaggeration to say that in the future, China's many traditional industries will be held in the hands of the "Internet" hand, if you do not successfully touch the "net", you will be completely backward.

Multi-channel open new field

The internet is changing life and bringing about new changes. Faced with the huge impact of the Internet, traditional industries are gradually infiltrated by the Internet. The traditional industry, which has always been orderly, has been jumping into the waves of the Internet. According to statistics, China's e-commerce transactions in 2013 is expected to reach 10 trillion yuan, of which the network retail will exceed 1.8 trillion yuan, China will surpass the United States to become the world's largest network retail country. It is not difficult to find that, in recent years, the rapid rise of the traditional enterprise electric dealers has become a network of retail ranks of the most important force. The actions of the Giants all show the recognition and yearning of the traditional industry to the electronic commerce.

More and more traditional industries have touched the "net", line down the channel to become enterprises to open up the wings of the market. Over the past year, whether it is on the line of the cat, Jing Dong, or from the traditional line of the store from Suning and Gome, are in the line under the continuous exploration, to a line under the fusion of multi-channel way to prepare for the Internet, the rational application of the Internet. 2013 a year, Jingdong Mall to use their own resources and platform advantages of several times with the traditional electrical appliances to join forces; the line of Millet also began the line under the efforts, a few days ago, the Millet home Wuhan flagship store in the Optics Valley to provide experience, maintenance and other services.

The combination of the traditional industry and the Internet is full of new life, but also to the broader dimension of the spread of all directions, breaking through the geographical restrictions to more remote rural, Midwest, three or four-line city infiltration. Explore new consumer power, open up a fresher market. It is noteworthy that in the future to expand the blank field, the fine tillage three or four line market, the industry tycoon tycoons should also adjust their comprehensive operational capacity in time to adapt to new consumer demand.

Multi-function to promote new upgrades

For the electric business platform, 2013 can be said to be "Cross-border year". One side is the bustling scene of Cross-border marketing, one side is the brutal industry shuffle, no matter what, for the Internet under the various industries, will be a thorough progress and comprehensive upgrade.

Su Ning, a sales company for example, it started from 2009 changes, on-line Suning easy to buy. Last year, Suning is an art man daring, will "Suning appliance" renamed to the general ordinary people difficult to understand "Suningyun", further promote the "go to electrical" brand development strategy path. Recently, Suning is speeding up the "whole financial" cross-border layout, said that is preparing to apply for Suning bank, and will reach the insurance sector, to take the line under the linkage mode of sales insurance. In this way, a "store business + Dealer + Retail service + financial quotient" of the "cloud" upgrade version, fully surfaced. Of course, the active layout of the financial business, to achieve cross-border operations there are Ali, Tencent, Hui-cong, such as electric business giants. The ultimate benefit is not only the electric giants, but also consumers, internet-based business services, businesses need to provide customers with one-on-one personalized service experience. At the same time, customer satisfaction in the Internet has real-time transmission and rapid amplification of the effect, an evaluation, a rating may have a certain impact on the business operations, which also forced the enterprise must enhance the overall service awareness, customer-centric, enhance interactive communication, meet its service needs, and thus improve customer loyalty, Ensure continuity of customer service.

To be sure, the traditional industry needs to "break the cocoon", finance, logistics, catering and so will be the new battlefield, the Internet itself by virtue of no threshold, low cost, transparent information, can at any time, anywhere, arbitrary ordering services of congenital advantages, brought a safe and convenient user experience, but also formed its own unique core competitiveness.

Multiple tentacles to implement a new model

2013, the electric business with their mighty potential to become the focus of social attention, become a change in market patterns, create a new business order the most popular keywords. Internet finance, large data age, mobile E-commerce, Cross-border electric business, traditional enterprise net, platform, such as electric dealers, such as a hot topic in endlessly. In the O2O, Mobile electric business, 4G, such as the continuous improvement of the network base, the era of the national electric business is coming.

December 4, 2013, the Ministry of Industry and China Unicom issued "lte/fourth generation digital cellular mobile communications Business (LTE)" Business license, marking the entry of China's telecommunications industries into the 4G era. Before the PC-side broadband China, after the mobile end of the 4G navigation, Chinese netizens will enjoy the "unlimited" while the high-speed network will bring greater change and more industry opportunities.

In the future, the share of E-commerce in the market will be more and more big, which seems to be self-evident results. And the Internet platform has the advantages of saving cost, saving storage and 24-hour service, this will attract more and more people to contact, to try, it can be said that this is the inevitable trend of the future development of many industries. However, facing the "never Close" network mall, how to build more multidimensional, long chain of data, how to achieve a more sophisticated, intelligent analysis, how to provide more accurate, personalized service, is the future development of the electrical business needs to be constantly revised, the direction of Ascension.

In recent years, the explosion of the electric business development, not only accelerated the arrival of the national electric power, but also accelerated the industry and industry between the reorganization and integration, prompting Consumer-to-consumer, the company eventually toward O2O. If the "Internet" is a life and death card, then the traditional field hand those cards, how to play cards, when the card, are a serious problem to think about. May think so, how to integrate and use the resources of the Internet, is the key to win the competition of traditional enterprises, and blindly passive acceptance is not the best, how to put the hands of the cards into a good card, integration, that is the king of the internet era.