Is the electric dealer a tonic or medicine? New sales platform faces choice

1th page is the electric quotient a tonic or medicine? New sales platform faces choice

2012 is not a good year for digital cameras, according to GfK digital camera retail monitoring data show: December 2012, digital camera retail volume fell 29% last year, the chain November rose 9%. In late December, the promotion of holiday promotions, card machine sales rose 6%, but the year-on-year decline still reached 42%. At the end of the year the holiday factor to some extent led to the December sales, but the overall market situation has not changed significantly.

China Consumer Electronics 2012 Three Quarterly barometer (GfK provided)

In contrast, the 2012 three quarterly report showed that communications products continued to develop rapidly, the market share ranked first. Consumer digital cameras have been hit by smartphones, sales have been severely frustrated, and the overall market slump has also led to varying degrees of restraint in consumer demand.

China consumer Electronic Market Size (GfK provided)

At this very moment, the traditional sales platform growth rate has been decreasing, if through the traditional sales model may be difficult to change the existing situation, and the new mode of sales, in fact, as early as in the first few years has begun in full swing, only to see 2012 years Taobao launched "Double 11" Activities set a 19.1 billion of trading performance to let a lot of only the traditional sales model of enterprises jaw-dropping, so a considerable number of manufacturers began to enter the platform. But in the face of the drawbacks exposed by the high speed development, will the future of the electric business be bright and even replace the traditional mode of sale?

2nd Page Dealers: multiple business models coexist

Distributors: Coexistence of diversified business models

first let us listen to the electricity dealers have a direct conflict with the dealers who are thinking about it. From our communication with the Shanghai Wisdom Crown Miss Pan that the majority of dealers think the face of the rise of the electric power of their impact is very large, but should be electric dealers, offline dealers still have to respond to measures, such as more promotion and to achieve price advantage. However, due to different channels, the price of electricity dealers are often more attractive, but in the face of after-sales service, Third-party logistics and other congenital defects, dealers are still confident with the electricity quotient of a higher. Offline Dealer Shop

As the dealer said, online experience, after-sales service, Third-party logistics affect product quality in the case, the electrical business is not perfect, not only the surface looks so beautiful, there are even many places still need to improve, so at present, in a short time or say longer time, The traditional sales model will still be in parallel with the electric dealer sales mode, to a certain extent to a common development.

3rd page Manufacturers: Look forward to working with the electrical business has a more perfect cooperation mechanism

Manufacturers: Look forward to a better cooperation mechanism with the electrical business

When the traditional sales model in the face of market bottlenecks, manufacturers are absolutely the first to withstand, the face of the electric business model, manufacturers are also on the sidelines after the start to join. As the cause of the Fuji China business grew up, Mr. Said, the day Cat Mall Fuji official flagship store in September 2012 officially online, the establishment of the official online flagship store The purpose is very simple, is the establishment of brand service benchmarking, while enhancing user experience to obtain user feedback, guide market prices, maintain the market, combat parallel imports The proliferation of fakes.

China's business grew up Mr.

is obvious, through the establishment of the official flagship store, not only can effectively avoid unscrupulous sellers of the overall image of the manufacturers damage, but also to consumers to make the most powerful guarantee. From which we can see that if there is no official flagship store to join, in the credibility, after-sale, logistics and even prices, the electric business model still has greater worries, because the digital products are thousands of tens of thousands of consumption, if there is no good reputation as a guarantee, then consumers will eventually flow to the traditional sales channels. Many digital manufacturers to join the electrical business

At present, most of the major digital camera manufacturers in the days of Cats, Jingdong, Xun and other related platforms have its flagship mall, asked why not like the Sony store to establish their own online mall, cumbersome management, maintenance costs too high to promote the price advantage is not obvious is its important reason, and to give consumers better service is the manufacturers to promote their own brand the most need to do. Therefore, in the face of the emerging electric business model, most manufacturers still want to work closely with them in a more optimized environment.

4th page Consumers: Electric business is a double-edged sword

Consumer: Electric business is a double-edged sword

for consumers, cost-effective is preferred. The second is quality assurance and good after-sales service, through the survey of some consumers, in general daily purchase, young consumers are obviously more inclined to network shopping, low price is the first, the second is to stay at home can also meet the general needs of life, however, when asked to buy digital products, About half of the young consumers expressed the need for careful consideration, first look at the credibility of the seller, and then to see whether there are physical stores, and then consider the price of the preferential level, and most middle-aged and elderly customers on the network to buy or have a certain vigilance heart, seeing is actually their basic way of buying. Alipay provides guarantee for the safety of electric business platform

It can be seen that, although the electrical business has changed the part of people's consumption, but for the larger amount of products, people tend to be more inclined to the physical store sales, which is the biggest concern of the electric business, while the third party logistics guarantee is also a responsible attitude to consumers. Without a good integrity system, a clean and transparent marketing platform is difficult to further upgrade the possibility. For the electric business, consumers are mixed, if the power of the operator's one by one correct, I believe that a truly brilliant spring will come.

Summary: Improving the electric business environment

Obviously, improving the sales platform environment is the urgent need to solve the problem. First, the establishment of a good faith system, because the current payment system to provide Third-party platform, has filtered a part of the illegal sellers, but for fakes, parallel imports still can not be really clean. Second, after-sales service protection, pre-sales is better than after the sale of the electric business platform has always been the ills, whether through the establishment of national laws or rewards and punishments mechanism to ensure the effective implementation of after-sales service, this is to be considered. Third, to enhance the overall quality of third-party logistics, for poor service, malicious exchange, damaged goods logistics need to rectify or even cancel the operation of qualification, standardize the logistics industry, to ensure the best interests of consumers.

Electric business platform is to continue to develop or stop, see whether these core issues can be a good solution, after all, the advantages of this sales model is also obvious, and the common development of a variety of sales model is conducive to fair market competition, create a harmonious market atmosphere.