It times: C2B mode rising shopping change bidding

"It Times" reporter in this article on the future of C2B model of China Internet Association expert committee Guo an interview.

"Bidding" is usually used in government procurement or engineering construction, and now this approach has been introduced into the internet shopping, a new mode of online buying C2B to take this rise. Consumers on the C2B site to publish their own needs and budgets, sellers can freely bid for this, consumers, according to the results of the auction selection of the corresponding sellers, do not have to log in as usual to several shopping site around.

User Net purchase Change "find" as "recruit"

"Companies need to buy a lot of new office supplies and new office areas of the network wiring, and so on, no contact before the transfer, a lot of things do not understand." "Beijing white-collar Ye told reporters," Friends recommended me on the ' recruit to see ' online bidding information, login to see a lot of people will be sent to the consumer demand for tenders, so that businesses to bid, I just need to wait for their bid more than a few contacts have become, save time and effort. "The traditional consumption mode is that consumers are running around with money, consumers often and businesses are not right, so it is easy to be fooled by businesses." Consumers as the ' God ' needs to hold the initiative in hand, through time-saving, labor, save money to find cost-effective products and services, ' recruit look ' appears to coincide with this market demand. "Recruit to see" the marketing consultant to govern the country so said.

Reporter search on the internet, found that the use of C2B mode to operate a few sites, such as gourd nets, show grams nets, Fuk group network. Even Taobao, which led the Consumer-to-consumer model, stressed last year that it would implement the C2B concept to conform to and strengthen the trend of personalized and customized E-commerce. Taobao deputy general manager Zhang Yu believes that with the development of E-commerce market, the future C2B model will be the market trend. "At present, consumer demand is still in the depressed state of the future customization and personalized shopping will become the mainstream market." "John, who has invested in Google's founding Fathers, johndoerr the personalized Web site: It is the latest breakthrough in existing e-business models. "E-commerce in the financial crisis is growing fast", Lvben, vice President of China Institute of Information Economics, believes that the most important determinant is the nature of the transaction and the transaction process, including information retrieval before the transaction, information evaluation during the transaction process, and the convenience of implementation after the transaction is completed, and consumers get the biggest initiative, Choice and convenience. such as Taobao business online drying goods, consumers Amoy cheap delivery, is the first step in the electronic information business circulation. "Recruit to see" Network is the inverse thinking: consumer online publishing demand, businessmen come to "bid" service, but also increased the value of consumers, reducing its technical services in the field of lack of professional knowledge, information and information asymmetry of the inferior position.

The C2B will be wider.

A new thing, always face great opportunities and challenges. C2B mode is more characteristic is to strengthen the communication with the target customers, customer needs can be clearly expressed, enterprises can be based on customer demand for different products or services to meet consumer demand, and then constantly cultivate customer loyalty, so that enterprises maximize profits. So what are the key c2b to do? The reporter interviewed the Chinese Internet Association expert Guo, he thought one is to strengthen the communication with the target customer, the second is to strengthen the enterprise product and service renewal, three is to optimize the internal management process, four is to carry out reasonable resource integration.

Guo that, no matter what mode of E-commerce, will have their own in the field of E-commerce, but C2B model, because of its model definition itself provides a good communication mechanism with the target customers, in the future development of the road will be more and more wide, more and more to go better.

From "find" to "recruit", this opens the E-commerce market "consumer to Enterprise (C2B)" Marketing dialogue new model. At present, China's E-commerce market is still business-to-business, three kinds of modes, such as Consumer-to-consumer, C2B mode, the rise of the model for consumers to find a quality service and merchandise, but also for businesses to provide timely and effective mass business opportunities, rich and colorful, fun interaction, which is a public to enjoy the internet quality of life is another shortcut.

Reporter comments

A winning model

The core of this C2B model is that consumers have the right to consume, while also enabling enterprises to directly understand the needs of consumers.

This is actually a process of market democratization, the former transaction prices are mainly business pricing, consumers can hardly understand the real price, "public bidding" gives consumers the right to limit the budget and control costs. At the same time, because of the huge cost of advertising and sales staff, enterprises can reduce prices, rebate to consumers, so as to achieve the results of mutual benefit. This is the charm of the C2B model.