Jinjiang International to enter the field of electronic Business online tourism usher in new predators

Jinjiang International Group, a large travel group of 4 listed companies, Jinjiang Hotel, Jinjiang stock, Jinjiang Investment and Jin Jiang Tourism company, announced April 24 that its Jinjiang international electric business platform belongs to Jinjiang Travel, Jinjiang, Jinjiang e cartoon, and full online.

It is reported that Jinjiang electric business platform will cover hotels, tourism, car rental and other industries, such as product display and sales booking. In this respect, the tourism industry, Jin Jiang International into the field of electricity, said that the online tourism market ushered in new competition "Big Crocodile", will become the other OTA (onliontravelagent, online tourism) enterprises of the strategic main object.

"As a group of integrated innovation business and the traditional business of the Internet platform, which is also an intensive integration of resources within the group, contribute to the formation of group resource integration Synergy." Bao Lei, chief executive of Jinjiang International Electronic Commerce Co., Ltd. (hereinafter referred to as Jinjiang Electric).

public data show that July 2010, Jinjiang International Group in accordance with the needs of strategic development, launched the Jinjiang Electric business construction, Jinjiang Electric business as a wholly-owned subsidiary of Jinjiang International Group, will integrate the group's three core industries: Hotel, passenger transport, tourism and other business, and appointed Bao Lei as the vice chairman and CEO of Jinjiang Electric dealer, after six months of research, planning and preparation, Jin Jiang Electric business was formally established in January 2011.

on this, CEO Bao Lei is such positioning Jinjiang electric dealer, relying on the strong industrial resources of Jinjiang International Group, specializing in hotels, tourism and other related products E-commerce Network Marketing, is committed to building the most valuable tourism e-commerce platform.

Jinjiang Electric Business will become the most representative and development potential of one of the electric business enterprises?

"As a large tourism group and Shanghai's established state-owned enterprises, the operation of Jinjiang International Group is always under the constraints of human costs, promotional costs, business premises costs, not only will increase the risk of cost control, but also lead to increased business traffic slow." And the launch of OTA E-commerce platform will be able to greatly alleviate the above two problems. "KTBS Senior Tourism planning Zhang Juoyu to reporters," Jin Jiang International into the field of electricity, may set off the current tourism OTA field of a wave frenzy, will also become the other tourism OTA enterprise Strategic main object. ”

In the interview, there are also a lot of analysts on the Jinjiang electric dealer is not really a threat to OTA pose a different opinion. Dr Yang Yanfeng, of the China Tourism Research Institute, said, "One-stop service at Jinjiang International is very different from Ota's one-stop service." One is OTA agent platform, one is its own industrial integration, is the brand, but the brand is always difficult to replace the Taiwanese, the platform has always belonged to its own, OTA's object is broader. ”

, consulting tourism industry analyst Wang Kingston analysis that, "at present, the hotel industry in China, the resources are very dispersed, Jinjiang electric power companies to integrate their own large number of hotels, including stars and economic hotels, so that their hotel management level rise, which to enhance their own and other Ota, distributors of docking ability, Better distribution of the role of their products is self-evident, the overall hotel industry is also a good news. "But at the same time, Wang Kingston also admits that the promotion of the whole industry is limited, because China's hotels too much, too dispersed, it is impossible to be like Jinjiang International group to promote the electronic business."

more insiders think that this integration of Jinjiang, is only a start-up, the follow-up to do a lot of things, they are more concerned about the follow-up Jinjiang electric dealer's specific actions.

"The action of Jinjiang Transformation plan is more important." On the product line need to do something, around the core user's core needs to expand. Extension services to professional partners is also a way. The all-inclusive model is not necessarily successful. Senior tourism industry personage Hou Tao Analysis pointed out.