June Electric Dealer price war consumers hard to get real benefits

After the Silicon Valley network news enters June, the electricity merchant's promotion war continues to heat up, a wide variety of promotional information to consumers "bombing", in the agreed 6.18 days "war of the Day" is coming, last year's electricity business is still vaguely in the eye, this year this day, the home appliances business again-"This noisy, that panic, this noisy, that blow" Contrast with the new year as lively.


　　


Electric business Officer Micro staged "saliva war"


　　


May 31, Beijing east on its official microblog "attack", claiming June 18 10 anniversary of its shop will launch a price war. News, quickly led to Su Ning, Xun, when the big electric dealers of the collective counterattack. Suning easy to buy the first response, and on its official blog post, will be red to blue, the title should read: June, speed! And the Beijing East "don't make" changed to "Don't panic."


　　


Xun, when not to be outdone, have launched the "Do not" brand "Don't Blow", "Don't Quarrel" and other war posts to respond. Xun Weibo wrote: "Don't blow." If your price is lower, we will pay for it, and we will send you the lightning when you are slower. ”


　　


Day Cat also can not restrain "challenge": from June 13 onwards 200 million yuan cash red envelopes give direct feedback to consumers, at the same time subsidize the activities of high quality and low price merchants 200 million yuan in cash. Jing Dong in micro-bo on the "About war", a few big electric business youboy, gunpowder more and more thick.


　　


from the price war in the early stages of various commodity price movements can be found that the major electric platform are ready before the war, most commodity prices have shown a steady downward trend.


　　


but the reporter observed, Amazon and other electric dealers in the June 1-6th period, quietly increased the price of air-conditioning products, in addition to another electric company's SLR camera price fluctuations are also more obvious, although prices began to decline since then, but there has been a large price increase in the early behavior.


　　


price war: Consumers can not enjoy the real benefits


　　


Allwin consultation data show that last June, the sales of color TV, three big White wire on the quarter-on-quarter growth of 77.87%, 2.8% respectively, so that the electric business is the Battle of the well-known, but also in the performance of the rapid development. However, one after the creation of the festival, consumers gradually tired, corresponding to the "unreliable", "watching the lively" various reactions. Many consumers reflect that to get the benefits, it is a bit difficult.


　　


Netizen chapter on micro-blog said that the electric business every promotion, is thunder, rain, in the consumer's eye, but also hollowed out the consumer purse.


　　


No. 1th Shop Search product line Senior Product Manager Jiang Shenxian also said, "Although the cat this time their own subsidies to the business billion, but according to personal experience, according to the integrity of China's environment, the actual effect may be: a large part of the business will be used to buy from their own to sell, and a large part of the dealers to use. A very small number of consumers will be fortunate to taste cheap. 6.18 on Weibo will have a pile of "cat promotion pit dad" complaints, waiting for ... ”


　　


Electric business has been placed high expectations, the outside world that this innovative model will completely subvert the traditional retail, for this reason, PE also constantly cast a heavy note on E-commerce. However, the test has become grim when it has not been completed. Many cases show that China's current development path of the electric business is more through a price war to achieve, you do not see the price has become the biggest hype of the electricity business. This and physical retailing in the marketing method of more than 10 years, such as a day of rebate promotion, price reduction promotion, etc., there is no essential difference, frequent price war began to let the electricity dealers into more passive, if the pure reliance on price war, E-commerce is likely to go into a dead end.


　　


industry insiders pointed out that if the electricity business is too dependent on price war, ultimately can not escape the fate of being eliminated. Data show that China's power companies are narrowing the profit margins, some electric dealers are still in the shadow of the loss of struggling, burning money to become one of the common characteristics of China's electricity business.


　　


price war or new crisis


　　


last year's 815 electricity prices after the war, the Ministry of Commerce officials have said that will standardize the electric business market, punishing the broken faith enterprises, vigorous electric quotient to slow down the pace. But this June again, do not let parity, it becomes snapped up, seconds to kill, in short, is to change the pattern to attract traffic, let you buy.


　　


It is not difficult to find out the successful model of foreign electric dealers, they pay particular attention to step in supply chain, platform management and commodity marketing, and do the real work, and the Chinese electric dealers only focus on the price war of retreat, which seems to be the important reason why they are struggling at present.


　　


industry Personage said, "The Electricity merchant War" on the surface is each merchant hits the price war, behind is each family and the supplier's game. "The future of the electric business war has not been as early as shirtless kill prices, products, services, ease of use, and even logistics delivery will be the key to a good position in qualifying. ”


　　


Allwin Consulting Brand director Su Liang also said that after last year's war, consumers more rational, follow the trend of less, wait and see the real market price is more than a shot. Therefore, the price of the business to take out the actual concessions to enable consumers to move. In the long run, the future trend of the electric business will inevitably require the creation of a new consumption model, the provision of new consumer solutions in the direction of development, conducive to benign competition in the industry.


　　


Therefore, the author thinks, the electric business in let the consumer at the same time, should pay more attention to the brand and the supply chain perfect, if only pay attention to the price war, but lost the whole chain construction, then the Chinese electric trader or facing the new crisis, its development prospect will be extremely not optimistic.


　　


Original title Electricity dealer price war or fall into a new crisis consumers are hard to enjoy real benefits