Kang Yi, vice president of capital investment: electric business is now in the 3.0 era

Absrtact: I feel that the core or products and services are more important, some things may not be able to perceive products and services can suddenly be found, such as some clothing, may wear a long time to know, a start to buy when often pay attention to is the price.

At the 2015 China Internet + investment and mergers and acquisitions conference, on the "electric business, and then set out" Roundtable forum, the director of the Qing Branch venture Shrang, vice president of Kang Yi Capital Investment, Pine Fund founder Dong Jianbin, Haina Asia Vice President Liu Yiang, Car Benefits Network CEO Sun Jianwei did a wonderful interaction.

Electricity Quotient 3.0: The market is huge, any time enters all has the very big opportunity
Shrang, managing director of the Qing Branch: The traditional industry was hit by its own bad

All industries are closely related, and we have never thought that we could buy a car by using a commercial, and now we can. The traditional industry and the electric business industry no difference, we mention the Internet is a traditional industry and the Internet is a certain gap. In the past, the traditional industry was hit by its own bad quality and poor sales.

To understand the details of the traditional industry is to ditch, to mobilize the traditional industries to do, the Internet to help people quickly develop.

Kang Yi, vice president of capital investment: electric business is now in the 3.0 era

Let me first talk about my opinion of the electric business. I think there are 3.0 phase of the electricity quotient, 1.0 we put the things under the line to sell, in the 1.0 times consumers pay attention to the price of products, is not cheap. 2.0 There is a well-known brand, through the use of Internet technology, better organization of some differentiated products through the Internet way to show. Today is to the age of 3.0, we need more is a combination of line online, I think O2O is the first key word, the second keyword is moving. The third is based on the customer's point of view, the industrial chain has made some changes, driven the entire business chain. This is probably my opinion of the electric business relatively superficial.

When it comes to vertical electric operators, there are not too many opportunities for vertical electric operators, and in fact, in the past few years, vertical electric operators have also had great success. In the past two years, we have also appeared the only products, Poly-Mei excellent products. At different points of time to see the problem, in the end this time it has no new opportunities, said here our view is whether the electricity business or the traditional industry is good, must look at consumer demand. The second point is that I think it is important to have a competitive and innovative model. The third angle may be a subdivision of the field, we last year to invest in an import electricity dealer, this is a very interesting model, this area has a lot of innovation.

Internet This tool is to help you compete, let the traditional industry do the internet have to do general also have good. We let the traditional combination of the Internet, the more effective combination of them, more consideration is what kind of mechanism, this is more important.

Electricity Quotient 3.0: The market is huge, any time enters all has the very big opportunity
Pine Fund founder Dong Jianbin: Consumer demand is not divided line, products and services more important

When I left Chingko in 12, three of our partners started a company that positioned themselves as an investment in mobile internet, including electricity, social, and educational mainstream. More than two years of time to cast more than 60 projects, like the main related to the electrical business brand, and also called the art of electricity, this belongs to a relatively small area, more optimistic about this area, but also continue to make new investment areas and new directions.

The impact of the Internet on a large level is negative, they are engaged in more traditional industries, we know that they face very great pressure, especially the manufacturing force and brand is related. A direct correlation of product positioning, relatively speaking is such a concept, your product is a positioning, although doing is a wave of people, such a direct impact is the biggest, the internet is like cheap and low-priced. But for another product, even the traditional business is very good product, their people and the Internet is separate. Women's clothes, for example, are purely for the sake of not making money, like some listed grocery stores selling products. But their profit should be able to have hundreds of millions of, including I have some original classmate also has to do, like their products every year to increase the price of 40%, such as the impact of the enterprise is relatively small, and ultimately is a positioning problem, you are not required the way of the Internet transformation.

Consumer demand is not divided line, pay more attention to experience, pay more attention to the combination of O2O, we would like to say may not be very appropriate. For example, the mobile end is a consumer change, then more likely to extend a new, we appear some large data, through your preferences to calculate what you like.

I feel that the core or the product and service is more important, some things may not be aware of the products and services, such as some clothing, may wear for a long time to know that the first time to buy often pay attention to the price, other including quality will be differentiated, but the end user may have some differences , I feel the time of the line is the most important.

Electricity Quotient 3.0: The market is huge, any time enters all has the very big opportunity
Haina Asia Vice President Liu Yiang: Electricity market is huge, there is a great opportunity to enter any time

Sig in the Chinese market is also a decade-long, our main investment direction is medical direction and consumption direction. When it comes to electricity, we are not investing in many areas, I think the electricity business is actually a cliché topic, I just started to discuss the electricity business, this is a very huge market. Any time period to do the electric dealer is a very big opportunity, the electrical business is simply put this thing on the line for sale, this is the most simple understanding of the electrical business. Consider from two aspects: the first is what to sell, and the second is how to sell it. The first is to sell clothes, and now sold the house to sell cars. 4, 5 years ago, I think it is absolutely impossible, today has been successful electronic, including some services. To this day, the electrical business has come to an intermediate stage, from the form and commercial I think there is still a lot of room for expansion, so I think that so far, the electricity business whether it is a start-up or investment there is a great opportunity.

Does the internet have a very big impact on traditional industries? My personal view is that the history of the development of the forward is no one can not stop, industry to upgrade, we tend to better goods, I think this kind of thing is not blocked. All around the world, no one, no one, can stop the industry from moving forward. The main meaning is that people and systems do not do this thing, I think the big level is this. I don't think the internet is more efficient at a small level I do have a certain different ideas, the Internet to improve efficiency has brought new economic growth, the elimination of some traditional industries, from my personal intuition, can be driven by employment, is the whole environment upgrade, and certainly also led to education, or the development of our other industries, In general terms, the upgrading of the industry from the traditional industry to electronic and E-commerce, has helped us solve this problem.

In fact, investors see the opportunity, seize the opportunity to exist this point. If you have a lot of experience on the Internet, you have to learn the Internet on the whole is easier, so I said that opportunities are more likely to appear on the Internet. 2nd Electric Business is a professional, standardized things, I think professional companies do professional things, a lot of things do not have to do their own, I think the new model how much faster, this more is the Internet.

Electricity Quotient 3.0: The market is huge, any time enters all has the very big opportunity
Car Benefits Network CEO Sun Jianwei: Entrepreneurship is a race, to constantly adjust learning

We are in fact the car consumer services platform, but also a category of electrical business, then the combination of a proposition today is the electrical business again, it is in line with our present stage, like our car benefits net, in addition to selling cars also have a lot of services to do. I think the electrical business may be more vertical in each industry, the category to do some more sophisticated things.

I have a point of view: One is no shop not business, and the other is that the Internet is more than we are helping them to have this industry. I have done a lot of Taobao and the cat, I do the most core is the supply chain, perhaps with the internet is not too much of a relationship, a lot of pure Internet way is also a lot of cooperation between each other, should be a kind of promotion of the development of traditional industries. For example, I go to do women's underwear, you do not know a lot of rules, and cost control, style design, is not your internet life, so I think the Internet is a tool to help us use the normalization.

We do the internet things, if you do not understand the efficiency is low. Taobao people like to know that its rules are changing, this era is too fast, no matter which industry need to learn to upgrade. Entrepreneurship is a racing, constantly adjusting learning, self optimization.