Li Ning's bottom is far from over, self-help needs to dose

Li Ning has never been a sports http://www.aliyun.com/zixun/aggregation/17490.html "> clothing brand" that makes consumers willing to pay more.

In recent years, a lot of business comments about Li Ning Company, well, because of the various problems after Li Ning's strategy has been exposed, sparking the concern of commercial media, as a successful sports brand, and the founder of the Halo, Li Ning Company enough to attract such attention.

These business reviews, some say Li Ning Company's internal problems, some from the big environment, some for suppliers, some focus on consumer group changes and so on, should say that the manuscript written all right.

But may be out of optimism, often at the end of the article to Li Ning Company's future newspaper with good expectations, that it should be found a way to solve the problem.

In fact, I don't think Li Ning has really found the crux of the problem.

In order to deal with the crisis, Li-Ning company introduced strategic investment, changed the CEO, carding process and supply system, correct positioning, the signing of new big-name spokesperson ....

Well, that is the above measures, remember that a business review said these are actually routine measures, a little bit, keep up with the trend, it is impossible to anachronistic.

Personally, China's so-called "brand" apparel companies, whether in the dress or leisure or sports, after enjoying the 20-30-year demographic dividend, it is time to repay the debt.

Include not limited to: Li Ning, Youngor, nine shepherd, or other CCTV often see those.

They have no special place in the quality and design of the product, but in the price and the profit but realize the internationalization early, so they can do much for diversification and so on.

Similar clothing "brand", should not enjoy the brand premium, should be swept into the history of the river with the advent of the internet era.

With the popularity of E-commerce, and the rapid fashion era, this batch of clothing "brand" of the bad Day has just begun.

And because of the power of the new media, the third-tier consumers are less likely to be fooled, so the so-called channel sinks, but also is only a temporary solution to the plight of the problem is not real.

Why not buy Nike and Artie at the same price? Or a more professional brand? and to buy a nondescript Li Ning?

Although Li Ning with the sponsorship of Wade and other big stars may ease the decline of the trajectory, but from the choice of Lin Chi-ling and try to take the badminton market has doomed it is difficult to truly "self-help."

If, according to the current pattern, Li Ning is not dead, but will never have a good day, unless sold.

If you want to save the Li-Ning brand, in addition to innovation in the product, other aspects must be dose:

1, the price of all products reduced by half, will have been profiteering to consumers;

2, market costs to focus on the sports market, temporarily give up the so-called fast fashion, will not be advertising can find Shi Yuzhu;

3, grasp the youth group, grasp the group, not to change the logo, but from the product and marketing to cater to, this can ask the great people marketing person @ Zhao 922, can give free advice to Li Ning.

That's it, you buy don't buy Li Ning See you mood, anyway brother don't buy.

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"Onlookers Kan Technology" (Micro-Signal: KANKEJI): Kan technology is created by the marketing people Zhao. Watching the science and Technology circle, the Internet circle of small things, no matter regaling marketing circle and public relations advertising circle gossip, and friends to exchange the industry's shady white curtain and gray screen. That's it, support original.