Li: SME outsourcing service is a trend

At present, 70% of China's enterprises are at the end of the industrial chain-manufacturing chain, because there is no independent brand and sales channels, the financial crisis after the operating pressure is increasing. More enterprises realize that marketing is the most important in the enterprise management, but the traditional marketing media cost is high, the advantage of resources gradually to the advantage of the enterprise closer. According to China's Twelve-Five planning, to promote industrial upgrading by information technology, it becomes a strategic core task suitable for promoting the integration of Information center and industrialization, and E-commerce is the focus of enterprise implementation of information engineering. According to the CNNIC survey report, as of June 2010, the number of Chinese Internet users has reached 420 million, the 2010 online shopping amounted to 480 billion yuan, accounting for China's total consumption of 3%, experts predict that the next 5-10 years, will account for the consumption amount of 30%. E-commerce has become an important means to promote the adjustment of industrial structure, promote the rapid upgrading of traditional industries and regional economic development.

However, the current situation of e-commerce in China's enterprises, 80% of enterprises are considered to be useful e-commerce, and the traditional E-commerce enterprises have 80% has not been successful, almost all industries have been through E-commerce has been a large-scale development of the template. At present, the traditional enterprises to carry out e-commerce mainly divided into three stages, one is so far not engaged in E-commerce, the second is already trying to carry out e-commerce, with a number of internet companies to cooperate; third, very understanding of their products, companies and industries in the status of E-commerce, but also very understanding of competitors of the Internet strategy, clear their return on investment. However, most of the domestic enterprises still stay in the first stage, as more and more enterprises through E-commerce to open up the market, so that those who have launched E-commerce Enterprises are facing the project planning direction is not clear, investment costs, talent shortage and other aspects of the problem.

Difficulties in the application of electronic commerce in small and medium-sized enterprises

(1), the website no one manages:

Enterprise website in the construction, because there is no professional network marketing experts and E-commerce talent, not to pay attention or do not know how to use, and no one to manage, the site did not update maintenance, not to mention how to carry out the operation of the promotion. So that the company's website has been in limbo.

(2), please people but do not know how to manage:

The enterprise arranges the personnel to carry on the website management, but for the cost consideration or the understanding insufficiency, generally takes the technical personnel or the Non-professional professional, lacks the website operation promotion experience, is not familiar with the network marketing operation, causes the website function to be greatly reduced; When the management personnel is slightly familiar, the enterprise again faces the

(3), do not know how to promote marketing:

Enterprises themselves lack of network marketing and E-commerce operating experience, too obsessed with a variety of pay promotion and advertising. Because of lack of experience and being bewitched by the salesman of network company, the choice of enterprise to the network promotion way often exists one-sidedness and blindness. In the case of not knowing what works and what is really right for them, buying a wide variety of paid promotion products results in a disproportionate amount of input and return, and even no longer trusts the Internet. However, network marketing needs a complete, personalized, targeted solution.

(4), do the promotion but do not know how to play its value:

To pay promotion products are not familiar with, such as Alibaba, Baidu, marketing software, can not play their maximum effectiveness, that money to buy one or more of the network to promote products can rest easy, once and for all waiting for customers to come. Based on even Google, Baidu, Alibaba and other promotion, all need to be managed by a person, and with a lot of skills and experience, usually need comprehensive utilization to play their role, to avoid causing unnecessary waste.

(5), the network company service is not in place:

The vast majority of Internet companies offer services that are not in place. Many companies only from the technical point of view for the enterprise site, the lack of follow-up operations management and marketing services; the network promotion products recommended by the Internet company for customers are mostly just from their own interests, never consider whether it is suitable for customers, and one-sided, lack of systematic analysis, professional management and follow-up services, often have little effect

(6), stay in the traditional internet marketing channels:

Enterprise for the concept of E-commerce is still in the traditional Internet marketing channels, the future of E-commerce development is based on mobile internet platform applications (such as mobile phones, such as mobile terminals). Enterprises to do traditional network marketing, but also consider the future of mobile marketing methods.

The enterprise chooses the electronic Commerce outsourcing service is the trend

Enterprises to carry out E-commerce, the best way to solve the problem is to outsource some or all of the E-commerce applications to a trusted partner. This will not only help enterprises to reduce costs, access to professional services, improve work efficiency, within the budget constraints in a timely manner to meet all e-commerce needs. China's leading E-commerce outsourcing service provider Guangzhou trend Power (www.ecduo.com) for SMEs to provide a full network based E-commerce solutions. The enterprise contracts the way to entrust the trend power for service enterprises from the Internet "packaging", "publicity", "Sales" and "management" four points, to provide a dual-mode web site construction, website promotion and online trade, business opportunity transformation and customer management of the overall service model.

The combination of Internet and mobile phone is the general trend, at any time, anywhere, with the big Internet platform is the future of e-commerce development direction. The whole process, is to help enterprises complete from procurement to production, sales of E-commerce full service, the whole network, refers to the traditional internet and anywhere in the mobile internet. Full-network E-commerce, is a leading e-commerce operators in the trend of the momentum launched a new E-commerce marketing model for enterprises to provide internet-based and mobile communication network platform for E-commerce one-stop operation and service. The internet and mobile phones are combined to make it easier to interact and get the exact contact of the target customer.

The choice of E-commerce outsourcing services, enterprises can be based on their own different positioning, different needs, to obtain the corresponding personalized products and services. Today's E-commerce era, is no longer a business to discuss e-commerce and do not do the problem. In the choice of a feasible e-business mode of operation, as far as possible to reduce operating costs, so as to quickly obtain online business opportunities, E-commerce outsourcing services may be the best choice for the current SMEs.

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