Liu Lead Team layout mobile Internet Innovation application

2011, Taikang Life Insurance Co., Ltd. (hereinafter "Taikang Life") mobile Internet innovation Practice on the departure. Taikang Life Insurance Assistant President and chief information officer Liu led the team layout mobile Internet innovation applications. The first is how to let 200,000 of the marketing staff across the country can get rid of heavy paper documents and a variety of unnecessary process of bondage, anytime, anywhere, faster to achieve marketing and services.

Taikang Life's electronic insurance system is the insurance marketer for customers to handle several simple documents signed, insurance marketers in the ipad, smartphones and other mobile terminals or computers for customers to display and design products, and then electronic insurance, underwriting and online payment, 15 minutes to complete the entire process from the insurance to the effective, do not need to submit the paper insurance to the company, policy entry, underwriting, payment, effective and other processes are all in the electronic insurance process automatically completed.

Taikang Life began only in several branches of the country to promote, with real-time transfer and other key sales links mature, as well as the 2012 demand explosion, electronic insurance homeopathy quickly spread to the country, to now Taikang Life 98% insurance policy is electronically insured.

Also worth mentioning is that Taikang life as the first in the insurance industry to eat crabs to achieve 3G claims of life insurance companies to 3G Mobile terminal equipment as the carrier, through a professional claims system, one-stop claims processing, data upload, audit, such as the entire flow of services. Remove customers personally to the counter to submit claims information, back and forth the trouble, the claimants through the 3G Mobile claims platform, in the course of the customer hospitalization, discharge or at home can be completed claims processing, data upload, audit and other full process services, so that customers can get the reimbursement when discharged, without any waiting.

The Mobile Internet innovation practice is rapid popularization, currently taikang life insurance policy 98% is through electronic insurance system, by the marketing staff from mobile terminals or computer independent input. Claims business of 98% and 90% of the business also through mobile terminals in the client side, greatly enhance the efficiency of insurance marketers and service quality, but also improve customer experience and satisfaction.