Luxury brands from open shop heavy service electricity business is not a cheap pronoun

Oriental Network November 16 News: According to the "Labor newspaper" reported that in the electric business big hit "price war" at the same time, a number of luxury brands are frequently net. In addition to just on the line of the coach of the purchase platform, walk network recently also obtained Italian brand Ferragamo official authorization, the opening of Chinese network stores, and DVF, Redvalentino and other European and American brands also announced the authorized product network. Industry insiders believe that the electricity business is not a synonym for cheap, its convenience and multiple category selectivity is increasingly being valued by luxury brands.

Coach recently low-key online self-electric business shopping platform, the physical store handbags, men's bags, small leather goods and other types of products are available online sales. Reporters compared to the site and physical stores found that the line under the price, after-sales service, and so there is no difference. In terms of commodities, the shop, apart from the first to provide two of Wang's autograph men's bags, but also through the monthly release of new products strategy to attract consumption.

In addition to proprietary shop, since the second half of this year, a number of luxury brands have "test water" domestic third-party e-commerce platform. According to the reporter understands, walks the network to obtain Fer-ragamo the official authorization, opens the Chinese network exclusive store, but DVF, Aliceby Tem-perley, Redvalentino and so on many European and American brand announces authorizes still the product net.

For luxury brands of proprietary shop and entered the third party electronic platform, Wealth Quality research Institute Dean Zhou Ting said yesterday that some of the domestic electricity business platform service capabilities and luxury brands of the "goal" is far away, so there are brands from the "Test water" third-party platform to the proprietary shop.

In this regard, coach told reporters that the building on the one hand to provide customers with physical shop consistent service, on the other hand, but also for the local store has not yet opened the consumer to provide authentic and services. Zhou Ting that "price war" electricity dealers should not be a synonym for cheap, with the changes in consumer shopping habits, its convenience and multi-category selectivity is increasingly being valued by luxury brands.