Luxury electric business frequency-related false disturbance consumers pay high price Yaba

Xinhua Shanghai, November 27 (reporter Xiangwen, Kaoshaohua) luxury electric business Walk show NET is involved in fake mire: there are consumers said from the site to buy goods after the identification of the fake, walk Show network issued a statement said: "The entire field of goods 100% authentic guarantee." ”

At present, the authenticity of the matter has not been determined but the case highlights the current domestic luxury electric business industry there are a lot of deficiencies and chaos: the source of a mixed-bag, genuine agents and luxury goods dealers secretly, the lack of accreditation agencies, the high cost of human rights, consumers often spend tens of thousands of dollars also difficult to prove that they buy is genuine goods.

Luxury goods dealers repeatedly questioned

Recently, there are consumers claiming to buy a pair of brand shoes from the show online, only wear a week to appear quality problems, in the mail to the manufacturer after the confirmation, was told that the product is counterfeit.

The consumer's encounter is not an isolated case. NET "Morning Glory mother" in Beijing netizens said to reporters: "Once in the walk show net bought a 3600 yuan Bottega wallet, and then went to the department store contrast found that the two cortex is significantly different, the net shopping wallet skin even have burrs." ”

Shanghai's Ms. Shi also told the Reporter: "2 months ago in the catwalk network bought a 1300-yuan belt, opened and found that the tag on the other paper, the original information on this product shielding off." ”

In response to a spate of false incidents, walking show Network chief strategy Officer Huang in a telephone interview with reporters said: "Orders are more often encountered such complaints, but we have a regular supply channels, each batch will be inspected, should be no problem." ”

However, a departing Xiu network staff to the reporter revealed: "The company's subjective consciousness will not be smashed the signs, but in addition to the first-line luxury brand buyers will go far overseas procurement, some of the two or three-wire brands will be taken from the domestic market." Because of the time-consuming, cost is too high, the company generally does not identify the authenticity of each product, in addition, employees also do not recognize all brands, let alone rely on the discerning eye and feel, mostly check whether there are scratches, drop lines, fading and so on. ”

In addition to the show network, in recent years, there are many sites deeply in the sale of false disturbances. such as the "Father's Day" in 2011, Dangdang held a shuttle watch promotional activities, the results of the shuttle China official micro-blog said: "Shuttle does not authorize any online mall to sell the day shuttle watch." "This retort caused people to be puzzled by the quality of Dangdang's goods, but Dangdang replied:" Not authorized is also real goods. ”

In addition, Patrick Thomas, the world's leading luxury brand, said publicly: "80% of the goods sold on the Internet as Hermès are fakes." "The remark, immediately triggered domestic netizens on the many luxury goods on the website of the sale of Hermès products, the source of doubt.

The channel "cohabitation" is difficult to control

Zhang Yanlai, a special researcher at the China e-Commerce Research Center, said that the site of the luxury electricity dealer appeared to be fakes, and the source of the problem was likely to be in the purchase channel. It is understood that many luxury brands in order to maintain the high-end image of their brand and user experience, on its products online sales have a more conservative attitude of rejection. In this case, luxury goods dealers may through the purchase of luxury goods, processing plants directly to get goods and other channels to obtain low-cost products, these channels are very likely to appear high imitation or cut the standard form of fakes.

"Buying hands is the most common way to buy overseas bulk, earning a profit on the difference between buying and selling." An insider said, "the dense amount of the product will be listed on a single invoice, consumers will not have to buy the goods by the brand manufacturer of the invoices alone, but the purchase of goods by the electronic business." ”

Reporter to go to show network customer service inquiries a commodity number 50001127, the value of 19899 Yuan Lang Qin Evidenza collection automatic mechanical Men's table was told: "because it is overseas shipments, no invoices." ”

Excellent e net A staff member said, wants to reach the cooperation with the first line brand is very difficult, some two or three lines brand because in China still does not have the sales net, the cooperation with the electric business as "Touchstone", if the market accepts high, can go from the line to the line. From this point of view, the current cooperation between the two sides is inevitable in each other "Taiwan opera."

China Internet Association Credit Evaluation Center Legal Advisor Zhao Occupation pointed out that the luxury electric dealers often happen, in addition to its own management loopholes, but also because the online low-cost sales eroded the offline market, by the "Regular army" to provoke a game of interest. But for whatever reason, the most vulnerable are domestic consumers.

Verify that there is no door when Hugh

Zhou Ting, dean of the Wealth Quality Research Institute, told reporters: "At present, China is engaged in a very small number of luxury certification institutions, even the provision of luxury identification of some enterprises, mostly only to the second-hand consignment product identification." ”

Temple is a unit to provide consignment identification, the reporter found that the entire identification needs 16 procedures, and staff clearly said: "No external products to provide accreditation services, if the principal revocation consignment, still need a valid reason, because the two sides have signed the consignment agreement." ”

Because consumers buy different channels, the luxury counters are almost not accept foreign goods. Zhao Occupation said, in the current situation, the consumer is very difficult to take out the absolute evidence, if hired lawyers, commissioned less than thousands of yuan, high ten thousand or twenty thousand Yuan.

Zhou Ting said that with the expansion of domestic luxury consumption, the industry should have a unified approach, on the one hand, can reshape the confidence of consumers, protect consumers ' rights, on the other hand, can also appeal to some luxury brands to increase after-sales service, the identification of the strength, because the fake rampant also will harm their interests.

In addition, based on the current domestic luxury technician team is very scarce, industry experts suggest that some international agencies such as the Swiss Watch industry federation, through the use and learning of their professional expertise, to train local technicians, together to clean up "Li Ghost."