Luxury online retailing will go into the right track

Originally this issue to write Tencent gave up Pat Business article, and later should be a friend in Singapore to request, hope that the luxury online retail can advance a little, so this issue will be converted into luxury online retail sales on the right track, Tencent gave up the racket business in the back to discuss.

China is now the world's largest consumer of luxury goods, according to a media report. Also last month, the author in Shenzhen organization network Business Exchange, met a perennial engaged in luxury retail business, according to the introduction of the past luxury in the network more is to play an advertising display function, 2009 is the online retail turnover above the line of the first year of trading volume.

2009 Domestic luxury consumption is the only growing country in the global consumer market. I remember not long ago the author presided over a high-end E-commerce summit, there is a live audience to propose luxury goods for E-commerce retail. As the overall e-commerce environment improves, luxury goods are no longer suitable for online retailing issues, and now more should be considered how to retail online.

According to data released by SpendingPulse, US high-end consumer products recovered strongly after the financial crisis, luxury goods grew by 5.6%, and electronic products grew by only 5.9%. At the same time, online luxury retail more concentrated in clothing, perfume, jewelry, glasses and other small and medium-sized items.

1: Buyers user groups gradually into the online consumption on the right track. According to a report published by McKinsey, China's affluent households (earning more than 250,000 yuan a year) in 2009 exceeded 2 million, a figure that is growing at a rate of 16% per annum. The growing number of affluent families in the 2009 came from the new generation of families at the end of the 70, and this group is also the main force of online consumption.

The shift in the consumption mindset of young, high-income white-collar workers has also increased the turnover of online retailing, with more high-income white-collar workers gradually starting to try luxury purchases, which tend to be more interactive purchases under line.

2: The awakening of luxury businesses to online retailing. As the author of the article began to show, more luxury businesses began to pay attention to the online retail market share, the general adoption of the first attempt after the formal exploration model, after several years of trial, with the buyer's consumer market, the seller gradually into the online retail sales channels. The United States a famous brand issued a limited edition of the product, in the absence of online pre-purchase method, three days limited edition is booked, fully explain the luxury business of online retail way of recognition, and gradually adopt this way to increase the expansion of consumer groups, increase turnover.

3: The improvement of basic credit accelerates the growth of luxury online retailing. How to let the buyers group more comfortable to buy luxury goods on the Internet, depends on the basic credit of e-commerce and improve. With the government's establishment of the basic credit of brand enterprises, the emergence of Third-party certification bodies, more and more ways to improve the online credit of luxury brands are gradually increasing, so that consumers can quickly verify the authenticity of products, increase the strength of online purchase.

The author is not a consumer of luxury goods, more on the luxury of understanding from friends around, information media, the spread of business and so on, aside from the growth of some of the statistics on the above, only from the people around the behavior of luxury consumption, in the context of the resolution of credit, they are more inclined to order online, Because it is relatively convenient and quick.

Casio's watches, Armani costumes, Coach bags and other familiar luxury goods have gradually become the mainstream product of the online retail market. Finally, sigh, what are our domestic luxury brands?

Ridicule, it is already 6 o'clock in the morning, I also ran to become a luxury users so hard, when I become a luxury consumer users, I believe that luxury online retail must be more common.