Mall of the United States exposure to electronic business unspoken rules: authentic licensed

Http://www.aliyun.com/zixun/aggregation/37072.html ">191 billion, Taobao" double 11 "to traditional enterprises put a blockbuster, more and more traditional enterprises to accelerate the pace of e-commerce." China Telecom, Bank of Communications (601328, shares bar), Pepsi Group has opened the official Taobao shop, as the Guangdong professional market, one of the leading commercial real estate companies, the company also began E-commerce layout, set up a wholly-owned E-commerce companies operating "Meibo mall" brand.

How does the Mall of America stand out? This reporter interviewed the company's E-commerce project group vice President Yu General.

This newspaper: "Why did you cut into E-commerce from the American makeup category?"

Yu total: "Beauty makeup industry background and resources we have enough control." The group's benchmark industry, the United States Bo, is Asia's largest beauty industry trading center. Group directors and international brands in China have been closely linked to the current and 80% of the first line of the brand to achieve cooperation, such as Lancome, Dior, Gucci, Burberry and so on. ”

Authentic is not equal to the licensed

This newspaper: "The current beauty makeup e-commerce enemies such as clouds, Nala, le bees are not fuel-efficient lights, behind the strong background support." The mall in the United States at this time to enter the U.S. makeup industry, has been lagging behind a step, why still confidence vigorous?

Yu Zong: "We will make a fuss from the quality and service, because the opponents still leave some space." First of all, we only sell licensed mall, fake a penalty hundred! This commitment is also for the vast number of consumers sounded the alarm, authentic not equal to the licensed. Licensed products are officially issued by brand dealers in mainland China. At present, a lot of network platform so-called 100% authentic, a large part are parallel imports, from Hong Kong or overseas purchasing back, the white point is smuggled goods, do not pay tariffs, so the price is cheap. But these products often because the road is far away, the transportation condition is more bad, the quality is not guaranteed. ”

Improve after-sale standards and optimize user experience

"Secondly, we provide the super industry standard after-sales service." Consumers to the counter to buy cosmetics, others have samples to let you try, try to be satisfied with your purchase back. E-commerce is not to do, the product you like to open a try to know, apart do not like, and can not be returned. Such a user experience is too bad. Taobao business is the highest commitment is 7 days no reason to return the goods, Jingdong is expressly stipulated that the United States makeup products can not be returned, the rise of the United States makeup products online shopping threshold. But our group has prepared millions of of the After-sale fund, will extend the after-sale time to 15 days, and promised to take apart also can return. ”

Traditional enterprises are better at supply chain management

This newspaper: "This is really rare in the industry, but only by these two points can not quickly catch up with opponents, or even be immediately copied." ”

Total: "The essence of E-commerce is retail, the essence of retail is the efficient operation of the supply chain, in the supply chain efficient operation we have spent heavily in the preparation, is not convenient to speak too much, the mall is relying on traditional enterprise transformation of e-commerce companies, our foundation will be more than most of the current network companies to be solid!