Mobile Payment Buck Walk the dealer's route to provide distribution channels for sellers

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The combination of mobile payment and electric quotient can not only bring profits to the enterprise, but also can improve the user's shopping experience and increase the consumer's desire. Recently mobile payment start-up company Buck (formerly known as Billing Revolution, provides mobile credit card consumption one-click program. As long as payment is made through buck, the user's device will automatically become an electronic wallet without requiring a user account and password. Also began to test water this route, they launched the electricity quotient website Buck shops. The site combines its own payment business, which allows users to trade products through a single key purchase.

Buck shops is not only a PC platform, it is also compatible with smartphones and tablets. Registered users can comment on the products on the Web page, but do not need to pay an extra account when they purchase, just fill in the necessary information (such as name, address, email or information requested by merchant). In addition, the user's device ID is automatically stored in the cloud, multiple access users will be automatically identified by the system, in the transaction, Buck can help users fill out information automatically. This experience is clearly at a relatively advanced level in the mobile-electric business.

Buck CEO Andy Kleitsch points out that buck shops is not just biased toward traditional malls. Because many of them have their own websites, Buck shops just provides a distribution channel that will attract more buyers. Recently the company is trying to find some "trend" businesses, such as magazines, publishing houses and so on.

Buck shops a bit like Amazon's "Slave Shop page". Merchants can upload their products directly to Buck's database. When a user clicks on a product, Buck shops does not jump to another site because they create a corresponding sales page for the merchant on their platform, where the user completes the transaction. And in the page layout, it and Pinterest very similar, are "picture + information link + ' like ' + ' buy '" scheme.

The site is mainly profit by trading commission, and now Buck has received a total of 6.6 million dollars in financing. Buck Shops has now established an official partnership with some of Seattle's malls and Bigelow in New York. It is worth mentioning that Buck had already established a partnership with many mainstream brands, such as Glamour, Nast and L ' Oreal, who would be the target merchant of buck shops.

Via:techcrunch