Model debate: business-to-business integration is moat or thoroughfare

Recently saw a lot of http://www.aliyun.com/zixun/aggregation/29773.html ">B2B website, found that there are several innovative models of business-to-business sites, Its model compared to the traditional business-to-business mode of innovation is mainly in its website integration of the business function, the site is very clear starting point, it is necessary to meet the merchant's one-stop full-service e-commerce needs, but this business-to-business integration of the mode of business is there a future? I think a little hung.

1.b2b and Business-to-consumer: This "B" is not the "B"

Some people believe that business-to-business and business-to-consumer their sellers are businesses, are the same group. In fact, this is a misunderstanding, at this stage to engage in business-to-business sellers are most of the production enterprises, and the seller of the majority of the sellers are channels or retailers, the two groups of overlapping rate is not high. Of course, there are also production enterprises want to launch direct marketing through the network, but two issues, one is your website whether there are a large number of ordinary users, to ensure that your platform sales effect? The second is with Taobao, Pat, ebay and so have a large number of members of the free platform, how do you persuade users to pay for your platform? Do you have more competitive edge than the above platform?

Maybe some people will say that in the future with the development of e-commerce, channels will be fission, more and more products will directly from the manufacturer hands directly to the customer, reduce the middleman link, so business-to-business will gradually disappear, Instead, it is the same as the other. I think it is a trend from the theory, but the process of implementation will be long, perhaps 20, perhaps 50, perhaps longer.

The success of the 2.B2C platform depends on resources and funding

The most important determinant of success in the field of business, aside from the team, is resources and funding, especially resources. The resources mentioned here refer mainly to active user resources, including enterprise users and individual users.

Now the environment of domestic internet has changed a lot compared with previous years, in the domestic industry to do the whole business of consumer platform provider only for enterprise users or individual users have the absolute advantage of enterprises, such as Alibaba, HC, Tencent and Baidu, they have not fully involved in this market, this is only because the time is not yet ripe, Other enterprises rushed into the field, the opportunity is not big.

The future of business-to-business development will be similar to the current pattern that will form an absolute leader in the Pan-Enterprise (pan-business platform provider) and the industry to see the long-term coexistence of enterprises, the difference is that most of the industry is the business of the sales company founded by its own sales platform, such as now Dangdang, Asia, etc., The industry business-to-business Web site is a third party trading platform provider.

For Alibaba Heicong, the integration of the functions of the company may be a thoroughfare. It is possible to integrate the Business-to-business Web site as a gimmick or value-added service, but if this is the main theme, the hidden behind the halo may be a one-way street.

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