More than 80% of the sales of luxury goods is not effectively authorized to become a long-standing problem

Analysts believe that from the current development of E-commerce, more than 80% of luxury sales did not obtain the effective authorization of manufacturers, it can be said that this is a long-standing problem in the field of electrical business

Recently, Jingdong Mall was referred to the source of unknown, alleged infringement and other remarks will push it to the cusp.

After the day shuttle table, Swarovski and other brands confirmed, never authorized any website of the domestic sale of its goods, Louis Vuitton, Gucci, coach, Prada and many other luxury brands have also said, not to the Jingdong Mall authorized operation.

"From the current development of E-commerce, more than 80% of luxury goods sales did not obtain the effective authorization of the manufacturers, it can be said that this is a long-standing problem in the field of electrical business," said Wang Ningyuan, an IT industry researcher at the Securities daily. ”

"Unauthorized" calls the business ills of electricity

In early March, Swarovski (Shanghai) Trading Co., Ltd. announced that the company has so far not authorized any website in China to sell Swarovski products.

Reporters in the investigation of the interview found that Jingdong mall sales of unlicensed luxury goods far more than Swarovski, such as LV Louis Vuitton, Gucci Gucci, Coach coach, Prada Prada and many other luxury brands, are not authorized to operate the Jingdong Mall.

Sales unauthorized According to the reporter not complete statistics, the current Jingdong mall sold Swarovski products up to 7 pages, nearly 364 products.

Although Swarovski has put forward a "warning", but Jingdong Mall has said to the outside world, the company is engaged in active communication with brand manufacturers, and look forward to working with brand manufacturers to reach friendly relations of cooperation.

Wang Ningyuan to reporters: "Beijing east of the alleged infringement is fundamentally violated the interests of luxury goods manufacturers, and the balance of this benefit will be to solve the online and offline channel coordination of the key, but also the luxury industry to the field of electrical business key." ”

Kun, chief executive of the World Luxury Goods Association China Representative Office, said that not only is Jingdong mall, in fact, the current luxury sales companies have almost no authorization for e-commerce channels. In fact, such sales are strictly not in line with the legal requirements. In response, the head of the company's PR department said it would consider taking appropriate legal action against any infringement or illegal sale of Swarovski products online.

Like Swarovski, many big brands suffer similar troubles on the internet.

Previously, Dangdang was due to "Father's Day" 75 percent sales day shuttle table caused by China's discontent. Earlier, Casio Chinese authorities claimed that in the mainland only awarded Acorn International, Oriental CJ, Taobao mall Casio O still stores, Suning easy to buy four nets distributor watches, excluding when, excellence and Jingdong.

Dealers to profit behind electric dealers

Wang Ningyuan to reporters: "Luxury goods in the field of electricity licensing is very few, can be said in addition to its official website, the electric business area more than 80% of the luxury goods are not directly authorized by the manufacturer, the domestic sales of luxury goods mostly from overseas purchasing, from the dealer channel purchase, buy tail goods and other ways to ”

And the dealer seems to be the key role in the whole chain is self-evident.

A media report said: "Swarovski dare not offend their dealers, can only hit the stick to the head of the electric dealer." ”

It is understood that at present, several large consumer Web sites sold in addition to a small number of purchases through the retail channels overseas purchase, most are from the brand dealers to take goods. Brand to a dealer's price is generally 50 percent-60 percent of the retail price, some brands may be lower, but if the dealer opened the entity shop, as a result of the rising cost in recent years, deduction of decoration, property rentals, labor, logistics and other costs, the last can earn 2 to 5 points. But with the electricity business cooperation is different, even if the price is low, but the cost is lower, the dealer can earn at least 5 points from it, more then 10%.

Wang Ningyuan said: "The field of electrical business rely too much on low-cost strategy to seize the market, but not the formation of innovative competitive advantage and profit model, which has a certain impact on the long-term and stable development of the industry." ”

Not only that, a few days ago, the "two sessions", a number of delegates and members focus on the increasingly popular network shopping, proposed to solve the current online shopping transactions hot brought a series of problems, such as whether the shop requires business license, network transactions need to pay taxes, At the same time, it is suggested that the central bank should set up relevant policies to rationalize the mode and standard of cooperation between commercial banks and third party payers, and encourage commercial banks to jointly establish cooperative mechanisms of information sharing and risk sharing with third party payment enterprises.

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