Multi-platform driver's future

Jingdong Mall new round of financing about 700 million U.S. dollars, suning appliances (002024, Stock bar) renamed "Suningyun", the construction of the three operating headquarters, Gome brewing changes, coupled with the years ago, the structure of Alibaba Group Adjustment, the end of the year, a number of major electric operators of a series of actions collectively pointed to one thing: the electric business enterprise within the multi-platform cluster cooperation.

This may mean that future e-commerce will shift from price competition to enterprise intrinsic value. For the market, the price war is no longer vigorous, hope is a new round of virtuous cycle of the beginning.

Multi-platform layout in unison

Recently, Jingdong Mall confirmed that a new round of about 700 million U.S. dollars of common equity financing has been completed, including the new shareholders of the current round of investment in Canada, Ontario Teacher Pension Fund and Kingdomholdingscompany.

But Jingdong Mall CEO Liu not to this round of financing show more excitement, in his opinion "with money not necessarily line, but no money absolutely not". He added more emphasis to the platform's role in the February 17 email to internal employees: "In the future, all of our businesses will be platform!" Today, all the business investment will be open to the community, will become a platform, and finally form a huge platform network! Future business disputes must be the platform of war, behind the War of value! ”

February 20, Suning Appliance announced that it intends to change its name to Suningyun Group Co., Ltd., which means that "suning appliance" this more than 20-year history is about to become the past. The attendant is the "cloud quotient" mode of the shop + electric quotient + retail service provider. At the same time, suning organization structure adjustment, to the chain platform, E-commerce and commodity management as the core of the three operating headquarters to surface.

January 2013, Alibaba announced that the group will be divided into shopping, logistics, payment, air travel, group purchase, such as 25 business departments. Ma Yun's intention is to strengthen the autonomy of the division at the same time, coordinate the cooperation between multiple platforms.

Value to the platform

According to the consultation data, the 2012 Chinese online shopping market in the volume of business transactions amounted to 386.99 billion yuan, the Business-to-consumer market grew 95.1%. Ranked in the market share of the top three is the days of Alibaba's cat, Jingdong Mall and Suning electric appliance under the Yi purchase. "The 2013-year electric dealer does have a change with the previous one, and the change lies in the understanding of the future situation of the electric business giants." Liu to build a platform to create a platform network, in this construction and expansion of the process, he is also concerned about the healthy development and quality of the platform, as well as platform to create value and contribution to society. He Yi, an analyst with the International Business newspaper, said that the Beijing-east platform strategy is more clear and feasible.

The effectiveness of multi platform cooperation within the electric business enterprise depends on the effect of business integration. "The company's situation has to be analyzed on the basis of specific issues, but coordination within the company is not a matter of coordination between resources and communication between people." "He Yi said.

Liu that the value of the platform is embodied in "who ultimately can guarantee the quality of products, better service, the lowest price, who will ultimately be able to provide partners with lower costs, more efficient, so as to create more value for them, the competition is the supply chain service capabilities and so on".

Suning's platform is the name of the fashionable "cloud platform", in fact, the line under the Fusion platform, which is by Suning's electrical retailer blood-borne decision.

China E-commerce Research Center Network retail Department analyst Mo Dai Green said: "The electric quotient in Suning status upgrade, line online integration of the O2O intention is increasingly apparent." This also means that suning is easy to buy or no longer as a branch or independent company operations, but with Suning group, the two together, the Su Ning this ship tied to the electric business. Su Ning this renaming layout resembles "Wal-Mart + Amazon" The O2O of the crocodile's intention is increasingly obvious. ”

But the integration of the traditional retailer's platform, including Suning, is not easy. Mo Dai Green said that the logistics "last kilometer" problem has become the bottleneck of the development of electric business enterprises, logistics must be the next development of Suning is the most important.