New O2O mode of tourism specialty industry

With the increase of national income, the tourism industry is developing rapidly, and the range of tourism products is also gradually wide, which involves six aspects, such as "food, housing, travel, shopping, entertainment" and so on, which can meet the needs of tourism consumers at different levels, which belongs to a comprehensive and strong industry.

Data show that to http://www.aliyun.com/zixun/aggregation/33722.html ">2020 year China's domestic tourism will reach 2.8 billion people, the average travel rate of 2 times per year, will become the world's largest domestic tourism market."

"Food" local characteristics, "buy" local specialties, has been tourists to a place necessary behavior. So by 2020, China's tourism industry will usher in a huge consumer market, and the new O2O model is the market booster.

The new O2O mode is: Offline to online (offline to online) while the traditional O2O mode is online to offline (offline to offline)

We analyze the behavior of tourism users is not difficult to find, when a tourist to a scenic spot or a city, like to taste the local characteristics, 211.html "> Feel delicious or easy to buy some bring back to give friends." In that case, what if we finish eating these specialties? What do you want to eat? Can not go to the local purchase. In this huge electric business environment, our visitors will be on the Internet to search the relevant information about the specialty, to see if they can buy. But in fact, you can only find the product, but you can't buy it. Why is that? Because, our local characteristic specialty, did not sell on the internet, did not form the brand effect, did not pay attention to the new O2O mode. (This article by the push a lecturer Li Zeshing original)

Last year, a friend of mine wanted to open a shop to sell Chinese wolfberry, so consulted to me, we all know that Medlar is a special product in Ningxia, Ningxia tourists, how many will take a few bags back. I found that on the internet to sell the Chinese wolfberry competition is too big, the price is very low, in this case if you continue to do on the Internet, one is to invest in large output small, the second is the probability of success is also relatively small. I continued the survey found that the Internet to buy food on the customer loyalty is very high, because the food, customers change every time the merchant means to assume a risk, so customers feel a good shop, will continue to buy in this store. In such a background, I give him advice: first, to do their own brand, the second is to focus on the funds into the line of specialty shops, the goods into the shop. After such a period of time, a lot of foreign visitors to the special search for his brand to buy his wolfberry. This is a typical case of the new O2O.

Customers buy online, can not see touch, purchase doubts, the receipt of the risk. But under the line, the customer sees, touches, can also taste, the purchase has no doubt, to the brand incomparable trust, this kind of background new O2O pattern caters to the customer demand.

In marketing, who can meet customer demand, who is the master, from the line down to the line, the line under the guidance line, online reaction to the line, the new O2O mode, will become a tourism specialty industry, it will be a huge lever to pry up a huge market.