No. 1th Shop dare to play the diamond of the huge amount of imported milk?

30 containers 600,000 boxes of imported milk, March 18 10:00 start of the 50 percent flash purchase, 10:52 all sold out, only a time of 52 minutes and 25 seconds, under the testimony of the official body of the Guinness Book, the creation of "imported milk fastest sales" Guinness record ... This is the first "big breast" operation in store 1th in 2014.

Some people say: "This is a gimmick, e-commerce with Chinese characteristics is driven by such marketing." "I want to say:" Wrong wrong, this is your one-way thinking infantilism. ”

"The peak of today's electricity quotient is the norm of the future." "--this phrase has almost become the creed of all the electric-business practitioners, in its temptation, many of the electric dealer's desire to make quick money is ignited, so, into a variety of marketing, to" manufacture "flow for the road, that is to the electric quotient of Heaven," Kinmen ", do not want to go astray, and let themselves into the difficult and embarrassing, eventually, Or have to go with the peer "blood spell" low price.

Perhaps they never thought: "The product is the base, the marketing is the factor, the operation is the index". And there is no operation as a support, the consumer experience is not good, marketing can only be less than enough, or even bring negative effects, hurt the brand-you do not see the "double 11" business after the explosion of the user rating flooded network?

After all, the electrical business is not a few years ago casually lala flow can be achieved, consumers are not easy to be fooled. "Occasion" do not make the whole set up "occasion into injury", so, no diamond, or do not embrace the porcelain live.

So, 1th shop dares to play to turn 30 containers 600,000 box "big milk" diamond is what?

1, Product

Store 1th Since its inception, has been to the online supermarket for positioning, the family "eat, drink, use" naturally become its main sales force. At the beginning of last year, shop 1th was the first to import direct procurement qualifications, and then accelerated the import of imported milk.

The reason is very simple, in recent years, domestic milk prestige plunge, import milk go hot, in short supply. Statistics show that the domestic demand for milk is 46 million tons, the actual supply of about 41.7 million tons, milk shortage caused by the gap of about 4.3 million tons. This sufficient the market for imported milk.

Thus, with the deep strategic cooperation with the big shareholder Wal-Mart, store 1th can share the advantage with the global giant, especially to share its global sourcing platform resources. From this, 1th stores can master de Yun, Newmerford, Rand and other international well-known milk brands, from Britain, France, the United States, Germany, New Zealand, Australia and other countries to obtain sourcing.

At the same time, as a branch of Wal-Mart procurement, 1th stores also enjoy the price concessions-the procurement of people understand that procurement of 1 million units and procurement of 100,000 units, discounts may be several times different, catch up with Wal-Mart Direct Mining, the price of the natural is the advantage of the leverage. If in peacetime, even if the appropriate profits, coupled with logistics, distribution costs, sent to consumers, 1th stores imported milk than offline cheaper than 5%.

Thus, more than 1 years, the sale of 1th stores imported milk has been rising. Customs recently showed that 1th stores imported milk sales accounted for 43.4% of the total import of the national customs. Of the 10 cartons of imported milk sold in China, there are 4 boxes from store 1th – any supplier will fall in love with such a large and stable "digestion".

Therefore, the number 1th stores have sufficient confidence to contact the brand, to get abundant supply, to play the 50 percent major promotions.