O2O Local Service Market, how to play?

Baidu is China's largest search engine, 58 has become China's largest classification information platform, at the mobile end there are some other life services information platform?

Online to Offline, offline is the traditional business, to can be line to line, but also line down to the line, is online and offline fusion, from the concept of O2O to now have a few years, now O2O is far more than just line to the concept of offline, A C2B and O2O composite mode local trading platform, the website sticker is China's largest local demand customization platform. It can be thought that this is to create an ecology, a new O2O local service model.

Looking at the whole industry's environment, the whole network distribution is now nearly full, the whole category of cat, Jingdong, a shop, when, Suning, Amazon and so on, the vertical industry has the only product will, poly beautiful products, where guests, jiuxian nets, etc., want to enter or have considerable difficulties.

To say the local life service, the first group purchase, from the beginning of the thousand-group war, to now only a few, Tencent's micro-life, the public comments, Amoy Point and so are the local life class, although already have these big guys exist, but they are more biased catering industry, this is the easiest entry point, is the most closely related to life, but the local life services can be more than such a thing, basic necessities of life are essential goods, which can be excavated in the value of a very large.

There is a net to do local service O2O, a little meaning, but it is not so easy. Because no matter in what field, any business model or tool is to help consumers solve problems, provide convenience and birth. So let's imagine what localization service O2O can do to help us, and what is the most convenient situation for us in the future?

What would you do if you wanted to have a special meal with a friend on the weekends? Out of the mobile phone, looking for a half an hour within a car to all the characteristics of the restaurant, and then determine the characteristics of the meal, and finally in the same city dishes between the price comparison, the choice of the shortest way, the cheapest, Word-of-mouth best hotel.

This is our current can think of the most perfect way of life, but also the goal of O2O enterprise efforts, but also the birth of Baidu, 58, art and other services platform, they put the information service providers through various means in the platform to show. Lets the user search, thus facilitates everybody's life.

However, the development of the current, large search platform and classification platform for 1.3 billion of the country's demand for information, more and more complex, there will be some contrary situation. People who do not understand the Internet because the complexity of the site do not know how to operate, to understand the internet, the face of a large number of information, but also can not be.

Do not know the precise needs of users, can only be based on the function of the platform to filter or constantly call the service provider, the face of a large number of complex redundant information, will gradually lose patience. In the era of information explosion, small and beautiful (user-base) of the local Life service platform will gradually become the use of people.

Local Service O2O more like the use of Internet thinking to transform the traditional industry, take food and beverage, the former restaurant to book or order can only call, now directly online solution, but this is not a O2O, realize the closed loop only calculate. According to the author understand, in have the online, the demand is initiated by the client, the user has filled in the demand form and the psychological price, pushes to all service providers, the service provider selectivity flexible receives the order, finally completes the transaction to evaluate, thus realizes the O2O Local service closed loop.

Since the label is China's largest local demand customization platform, from the user needs, emphasis on the local, focus on the service. In the competition with the giants of the environment, only the localization of the fine operation, closer to the user, in order to obtain user recognition. The blind expansion of the category can only backfire and must be expanded at the right time. At present, there are 12 main types of services, including: personalized customization, daily life, business services, financial insurance, furniture decoration, wedding etiquette, entertainment and leisure, tourism hotels, vehicle services, education and training, food and beverage, agricultural and pastoral services.

Of course, as a platform is not every business to operate in person, you can open to third parties, through the form of cooperation to achieve the residents, platforms, third parties to win the three parties. Electrical business, logistics, tourism, ordering, home economics, training and so on can work with the third party.

In fact, the significance of O2O Local service platform is not the innovation of model, but the creation of value. Many successful cases abroad, care is how to use these strategies to enhance the user experience, to provide users with convenience, and then make money from it. On this basis, the understanding of the user base and their behavior and needs is the focus. And as a platform needs to have not been taken away from the core foothold, and I think the network to do the platform is the key point of its personal customization services. The young people who play the Internet in modern times pursue their unique personalized user experience, has a network of personal customization is very personalized, users with the help of a network of personal customization can please run errands, help, drink to get up these better to play the service, you can also find games here to play, all kinds, no longer the traditional service platform is a good service. If these services can be opened, the business opportunities are self-evident.

The O2O service platform will ultimately create value for the merchant, except for the user's personal service. Because of the current electronic business enterprises in the online traffic costs accounted for the increase in turnover rate, and these marketing investment is difficult to precipitate as brand value. Suppose if they choose to open a shop on a platform, can not only in the outdoor terminal network, the Internet and mobile phone clients to obtain a large number of online user traffic, but also in its online chain of experience shop access to real consumer groups, and these consumer groups are detailed consumer behavior data records, Then the investment can not only convert into sales revenue, but also save the large amount of money to open the real store online, and access to a large number of real consumer groups, an investment can achieve multiple benefits return, this is also a network positioning in the C2B and O2O Composite mode of local trading platform.

Local life, local life O2O, how do we play, personally think the platform provides two feasible ways: first, in the subdivision area of fine operation, from the user side for the starting point to connect all the needs. The second is the integration line under all the resources, to achieve the open concept. Services for the fundamental formation of a benign local service market ecosystem.

O2O's model is still in the stage of exploration, but also the future development trend of electric business and market. Who first seize business opportunities, will be able to share a day, access to the advantages of the Internet. Small and beautiful, small to be able to do things in the simplest way, new to the beginner to meet the user's ultimate experience, to some extent, in today's private custom era of the best choice.