O2O will break the ice?

Pick the Yintai business group and Alibaba Group announced jointly: Alibaba Group will be 5.37 billion Hong Kong dollars to yintai business strategic investment. After the completion of the transaction, Ali Group will hold a 9.9% stake in Yintai Business and a total of about 3.71 billion Hong Kong dollar convertible bonds.

The two sides agreed that in the next three years, under the relevant legal conditions, Ali group can convert convertible bonds into the common shares of Yintai business, so that Ali Group ultimately in the commercial holdings of Yintai not less than 25%.

O2O will break the ice?

Since last year, Alibaba has put O2O on the agenda, Yintai is its first cooperation partner. From last year's double 11 to this March 8 life Festival, Yintai and Alibaba have reached a cooperation, Test water O2O. In addition, Alipay enters the line under mobile payment, and Yintai is also its first partner to roll out payment at the cashier's counter.

However, Alibaba and traditional retail to complete the real integration, still face a huge business process transformation. From this year Alibaba March 8 Life Festival, more influence is the local life service, and failed to pry the retail industry O2O.

Alibaba's stake in Yintai business may be more closely related to both sides. Alibaba Group and Yintai said that the two sides will build a line to open up the commercial infrastructure system, opening to the whole society, and will form a joint venture.

Analysts believe that after the capital cooperation, the two sides will further explore the O2O, strengthen the integration of goods, payments and other links.

According to people familiar with the matter, the two sides began capital contacts last year. Shen, chairman of Yintai Business Group and CEO of Chen Commercial Group, has expressed his views on the future changes in retailing in several occasions. Shen has said that "traditional retail and E-commerce in conjunction with the traditional retail industry will be adjusted and transformed, online interaction." ”

Chen once said: "Online and offline after breaking ice, may fuse a monster, the future may be more important online or offline more important, but it is not important, we as long as a part of the monster is enough." ”

For this cooperation, a number of department stores related to Tencent Science and technology, said to their own exploration of O2O impact. Retail industry has regional, yintai coverage is limited. At present, Yintai has 28 department stores and 8 shopping malls in all.

Ma Yun and Shen Many cooperation

Back to this is not Alibaba and Yintai, Ma Yun and Shen's first cooperation.

Jack Ma, chairman of Alibaba Group and chairman of Shen Group, is an Zhejiang business, and the two are very good. In the past few years, Ma Yun and Shen have had many cooperation.

January 2010, Yunfeng Fund was established, by Ma Yun, Mass Media founder Shong co-sponsored. The fund's more than 10 members, including Ma Yun, Shen. 2010, 2011, Zhejiang Alibaba Micro-Loan Co., Ltd., Chongqing Alibaba Micro-Loan Co., Ltd. was established. Two small loan companies by the Alibaba Group combined Fosun Group, Yintai Group and Wanxiang Group was established, the legal representative for MA.

The recent capital cooperation between the two sides was the joint establishment of a rookie network last May, the cat as the rookie's largest shareholder, investment 2.15 billion, accounting for 43%. Yintai through the Beijing state-June Investment Co., Ltd. investment 1.6 billion, accounting for 32% shares. Silver Thai Group Chairman Shen as rookie Network CEO, Ma Yun as chairman.

Some insiders believe that Ma Yun and Shen on the future direction of the retail business, infrastructure understanding of the same. The two sides of the capital cooperation, and more or less related to two people.