On the electric quotient model of internet finance

Source: Internet
Author: User
Keywords Internet finance electric business model recharge integration

Wei Jiadong/Wen, "Digital marketing Campaign" author, micro-credit public number: weijiahttp://www.aliyun.com/zixun/aggregation/29802.html ">dong2013 or search" Wei Jiadong "

Recently, a variety of "baby" the annual rate of return also fell below 5%, today's netizens like a maze, see which is the most worthy to buy products. Tung recently saw the entertainment treasure Taobao products on the line, the opportunity to invest in large tracts can not be missed, immediately bought this product, this is the Internet financial a good performance, has not only sold a certain financial products, the entertainment market elements integrated in, it is eye-catching.



Recently there is a # income is higher than you # The topic aroused everyone's concern, in this generally low financial management market, 17.3% of the high yield natural concern.



Behind this topic, let people begin to understand a call "recharge treasure" product, in the case of guaranteeing the account principal, the expected annual return of the recharge treasure is as high as 16%. Repeat interest income, arbitrage rate can reach 17.3%. Users can see the change of daily income in the three-dimensional mall app. In the case of no fixed period, the user can extract the proceeds (including principal) at any time, the deduction rate is only 0.78%,t 1st to account, very flexible and convenient.

Such a product is derived from the three-dimensional company, view the company's official website, its flagship "Business Circle on the fingertips" has aroused my interest, it is far from the same as other Internet financial products, a single business model to pay, electricity quotient, entertainment as a whole, to create online and offline integration of integrated service platform, At the moment the Internet business model has finally emerged: Mobile mall app, mobile phone card reader, "recharge treasure" the three support each other. It is understood that the company in the domestic mobile payment field for many years, with the "iphone exclusive card Reader", "Bluetooth universal Mobile phone Card reader" and other products have a deep technical and user base. Its introduction of mobile phone business app "on the fingertips of the shopping district", become the first in the domestic and offline payment channels for the Mobile mall, to achieve commodity inquiries, purchase, experience, interaction, ordering and payment line under the integrated service model. "Recharge Treasure" the emergence of the capital flow can be imported into the three-dimensional line of the online interactive life model.

Alipay launched the balance treasure in Taobao big electric business ecology, become the 2013 very shiny business model, and even subversion of many traditional business thinking, and then we also began to propose how to use the Internet thinking of traditional business changes, internet finance gradually become people's behavior habits, whether it is Alipay balance treasure, Taobao Entertainment treasure, or three-dimensional recharge treasure, every product of the business model is worth our thinking.

From the mobile payment equipment, the collection and payment from the previous transaction "end" into a "commercial" starting point; to build a platform to integrate more abundant resources, line on-line under the seamless access to provide convenient, mobile phone card reader to protect the transaction security, high income financial products to ensure asset appreciation and rapid absorption of users; Interactive living offers convenience while expanding business opportunities ...... Three-dimensional cross-border thinking of the birth of the difference between the "alternative power provider", obviously more close to the user's fundamental needs and the future "comprehensive integration" trend of development.

Cross-border integration, resource integration, model innovation, with his mountain stone, attack the jade of the body ... This is the characteristics of the Internet thinking, three-dimensional this company from mobile to recharge the treasure, and then to build the "business circle on the fingertips", the model key or from the user needs, integration of business processes, stimulate the user's participation interest, thus creating a complete closed loop.

Internet finance through the Internet thinking, through the performance of the electric quotient mode, the user gathers, and forms the purchase, produces the high return value for the user's input, this inside "The high income" is many "the baby" the biggest selling point, is the user concern, moreover its investment product can be convenient to present, uses, It also gives users a different value. A good closed loop to build, is the pursuit of many "baby", as users, we are looking forward to more and better products appear.

(Wei Jiadong, "Digital marketing Campaign" author, social marketing practitioner, micro-credit public number: weijiadong2013 or search "Wei Jiadong", Welcome to Sohu News Client, today's headline clients subscribe to "Wei Jiadong" from the media. )


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