On the price war

August 20 Afternoon News, Suning appliances (002024, shares bar) Chairman Jindong this afternoon in to suning all staff said, by price speculation, capital transfusion of enterprises can not continue to develop, suning Tesco will adhere to their own values. Jindong also disclosed that Suning will introduce a series of employee ownership incentive system.

On price war: Price hype and capital transfusion cannot continue to develop

Last week, an Jingdong mall CEO Liu launched the price war "farce" Ripple home appliances enterprises. According to Sina Science and technology reports, Jindong in the price of wartime said that E-commerce is the essence of retail. Retail is a marathon without end, it includes supply chain management, logistics construction, after-sale service, information technology, detail management, etc., is a systematic project, dishonesty the slightest speculation; those who rely on price speculation, capital transfusion of enterprises, but by eating stimulants to obtain short-term expansion, it is impossible to sustainable development.

Jindong said Su Ning will adhere to its own values and established strategy, to go their own way. There are reports that Su Ning in the price war has not blindly follow the Beijing-east prices, the reason is jindong in the United States has communicated instructions, in accordance with the previous "8 15" price-cutting activities of the rhythm of the expansion.

The price war coincides with the anniversary of the promotion of Suning, 818 anniversary of the first day of the first day, Suning easy to buy more than 10 times times the same period last year, PV growth of 12 times times, and the overall sales scale also increased 10 times times year-on-year. and achieved the highest daily sales of nearly 300 million yuan. Jindong said that Su Ning Yi buys 818 team's performance to express the satisfaction, the group will carry on the commendation.

Talking about the future: will introduce a series of employee incentive system

Suning easy to buy on August 18, 2009, after three years of development, its first half of this year's sales have reached 5.9 billion yuan scale, distance of 20 billion yuan in the year target still gap.

Jindong said in his speech, Suning will accelerate the promotion of open platform. And said that through the vertical type of electrical business site with deep cooperation, equity acquisition and other means in department stores, daily necessities and other types of non-electrical appliances to accelerate expansion. Earlier, the market has been many times out of Suning Tesco will buy the vertical type of electronic business site news.

Jindong also said that the group will further improve the long-term staff incentive system, in addition to optimizing the pay incentive system, employee purchase subsidy and employee ownership plan, such as incentive policies will be introduced in the near future.

Suning easy to buy the future in the area strategy, the first-tier city will be Beijing as a template, in Shanghai, Guangzhou, Shenzhen, Hangzhou and other areas to promote rapid development of the two or three-line city of the line with vertical penetration of the line of integration, synchronous advance.

In the platform construction, Suning will speed up the logistics network and after-sales service network construction, located in Silicon Valley in the U.S. Research and Development Center will be put into operation during the year.

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