Poly Beauty Products "selling fake" query, such as shadow, platform model has hidden concerns

Born in 1983, Poly-Mei Excellent product CEO Chen Au in a maverick way for their own business endorsement, this year, entrepreneurship only 4 years of good products in the United States successfully listed, but also let the young founder to earn enough attention.

However, since Chen Au founded the beautiful products, and the halo is the shadow of the "sale of Fakes," the question.

Recently, some media reported that Poly-Mei excellent products third party watch merchant "Cheung Peng Heng Industry" suspected of selling fake, and detailed exposure to its entire operation of the industrial chain. Once again put the beautiful products into the spotlight, but this time the impact is even greater, many people put the incident with the recent food and beverage areas of Shanghai Fu Xi incident and said.

Recognition of third party merchant's selling leave

July 28, Tencent Science and Technology published a "unannounced investigation of the Electronic Business fakes chain: Poly-Mei platform suspected of false selling false" in-depth survey report. reported that in the Poly-United States excellent products June 15 that round of famous special selling, shoes Powertex sell the first column and the second column position, is to give two known as "the lowest" and "Official authorized authentic" special selling brand--armani and Burberry. Hidden in these two brands behind is precisely the "vest" of Cheung Peng Heng Industry. Point into two brands, a large number of luxury watches, shoes, bags appear on the page, and show more is "robbed" words. Among them, the original price of 5000 yuan now 20 percent-30 percent of the sales table accounted for more than half of the two brands of goods.

The report, caused an uproar in society, a well-known electric business analyst Li Chengdong that this report triggered the entire electrical industry shock, "the whole industry for the tension." In response to the matter, the United States issued a statement said the launch of an emergency investigation, has closed the "Cheung Peng Heng Industry" shop, and all merchandise from the third party platform emergency off the shelves to sell.

"In our examination of the qualification of the third party platform merchant, the company has produced the complete business license, the related goods authorization, the Related goods Import declaration form, as well as the cooperation information with a number of electrical companies." We are conducting a thorough re investigation of the company's qualifications and sourcing. "We will not tolerate businesses that damage consumers ' interests on third-party platforms," said the poly beauty product in a statement. Division I do not rule out the final investigation according to the ' Cheung Peng Heng Industry ' to take relevant legal measures. And never shirk his responsibility. For the failure of the third party platform qualification review and the loopholes in the business process of the cooperative merchant, we will take a responsible attitude towards the consumers, reflect deeply, investigate the responsibility, and make serious rectification and treatment. ”

The statement was not recognized by the majority, and some analysts said that the response to the relationship between themselves and third party, which is like a blessing after the event, McDonald's response to the routine, the subtext seems to be "I am not an accomplice, I am also the victim."

In the Poly-Mei excellent product of the electric business model, the adoption of "Self + third party" mode of transport. According to its prospectus disclosed, in 2013 total GMV (total turnover) amounted to $817 million, of which the proprietary business GMV to 413 million U.S. dollars, then can be a simple calculation of third-party business GMV 404 million Dollars. That is to say, the third party platform water has accounted for nearly half of the United States excellent products.

Since the "Cheung Peng Heng Industry" third party commercial sales leave, for the United States on the platform of the other Third-party merchants have an internal check mechanism? How does the third party that occupies nearly half of the company's GMV affect the company's performance? In response to these issues, as of the press, the United States gave the final answer is to close the open platform business.

The wonderful products of the whirlpool

The story is far from over, the incident, a lot of consumers have said, "hope to take this opportunity to hold a group rights, I have been in the United States to buy fake cosmetics products." ”

For the United States excellent products on the sale of false complaints in fact, a lot of Baidu keyword "Poly mei excellent product sales leave" has about 7.64 million information. Consumer complaints are often not very well resolved, "China business newspaper" reporter found around Beijing, Shenzhen, Changsha and other friends have expressed in the United States to buy fake cosmetics products. This also broke some industry people said, "real fakes mixed with selling, 234-line city buyers issued fakes, the first-tier city hair real goods." "After all, consumers in Beijing and Shenzhen are also suffering from fakes," he said.

In response to the question of "selling leave", the company responded by saying that it was a hostile PR act of the industry's rivals last March. In response to the constant fake doubt, Poly-Mei excellent products in order to clear the relationship, joint some enterprises have done "authentic" verification.

March 15 this year, the overall opening of the United States excellent products, warehousing logistics management system, customer service system, brand licensing system and insurance claims system, such as 8 of great fidelity measures through the interpretation, the way to the public open. Poly Beauty products Vice President Liu Huipu this period to the media revealed: "Our previous strategy is ' genuine words, no need to explain '." ”

This time, "Cheung Peng Heng Industry" suspected of the sale of fake, whether to expose the 8 large fidelity system of the failure? And before, the so-called "genuine", poly-Mei excellent products have been questioned again, was accused of just the right hand test, electrical business website and authentic verification site by the United States excellent product operation. In response to these problems, Poly-Mei excellent products did not respond to this newspaper.

But this time let the consumer see the hope, starts to use this to fight against the wind to defend the rights. "In the past, a consumer to defend the rights is very difficult, played a number of customer service calls there is no context, can only recognize, with the foot vote no longer from its home to buy things, and now hope to have more consumers stand up for rights." Said Mr Liu in Shenzhen.

"Gathers the United States to the fake surveillance weak, is blind to, tolerates the cover-up and so on the behavior which does not act fully has demonstrated gathers the beauty for the performance desperate management direction." Afterwards issued perfunctory affirmation, content shirk, means obsolete, sincerity enough. For the sale of fake goods, a goods, 1:1 and other products are only willing to hit the bridge segment. Sun, a cosmetics agent in Changsha, expressed disappointment at the statement of the Poly-Mei excellent product.

There are hidden concerns about the platform model

Win Road consultant General Planning Dung Suming also believe that the United States and the sale of fake further opened the hidden concerns of the electric business platform. Perhaps many retailers and electric Shangdou are encountering this dilemma, the platform side's responsibility is very important, only return close may not enough, need to put consumer compensation on the agenda.

For example, now Taobao platform has a corresponding problem, the platform of the C shop fake, identify very troublesome, consumer compensation is also a problem. The main is such a platform store too much, involved too wide, difficult to manage, however, the existence of this problem also give some vertical electric business opportunities. "Dung Suming said.

"Whether the supplier in the electric business platform to sell things, or the electric business platform directly from the supplier procurement, suppliers to provide electricity to the platform of the product problems, electric business platform are not off. This is like now in the store, you buy a fake, store to bear responsibility. "This puts a higher demand on the platform, at least in line with the functions of the store, the cost will naturally increase," Dung Suming said.

Because of this, the platform itself needs to improve the internal control level, consumers pay to form a clause. Whoever does it first can raise the word of mouth.

Hunan Sheng law firm Liu Lawyer told reporters that consumers in e-commerce sites to buy fakes, should retain good evidence, the first time to take up legal weapons to safeguard their legitimate rights and interests. According to the official implementation of the "Consumer Protection Law" of March 15 this year, consumers through the network trading platform to buy goods or receive services, the legitimate rights and interests of the damage, can be to the seller or service, that is, on the website of the third party sales of fake businessmen, to seek compensation. and may request the network transaction platform to provide the tort seller or the service person's real name, the address and the effective contact way. The provider of the network transaction platform can not provide, the consumer may request the compensation to the network transaction platform provider.

For consumers in the past now come out to assert their rights, Liu said, in general, consumers have two years of prosecution, since they know or should know that their rights are violated two years from the court to claim rights.