Price war

Beijing East Anger, Suning spell, all lying in the gun of the electric business, are wondering if you want to accompany the two industry giants together mad.

For domestic electric dealers, the most impressed by consumers is probably only price war. No more than the price war, whether it is hardball chapter or smoke bombs, along with the micro-blog you come to me to the spit, smile on the cost of the elimination.

For the consumers who are always full of monopoly, see agitatedly competition, this mood is tantamount to "if the drought of hope clouds". Water is not rotten, hinges, have Jing dong do "Enterprise not chats", is better than to be a big mouth to drink Maotai (600519, shares bar), Rafi Enterprises to make the most of the population, and only such a barrier without the control of the industry, it is possible to use all the means, helplessly looking at consumers, staring at the voting leg to which Michael.

More and more competition between electric dealers, some people look at the doorway, someone watching lively. No tube to see what, consumers have benefits, enterprises have visibility, macro-economy has "promote consumption, steady growth" of the benefits, as Xifeng grinning said "three benefits."

China's electricity business industry was born like Wal-Mart, Amazon, the same business, the Ministry of Commerce is only the icing on the cake, only through fierce competition to decide such a leader-level enterprises. Whose model is the king in the future? is the traditional store mode, or the Internet model, or both, and the NDRC planning not come out, experts can not predict, only the fierce competition in the market to test out.

Competition is a good thing, but it does not mean that we are competitive fundamentalists who think that as long as competition is Hill. Welcome the price war, but don't just fight the price. If you only use the money of investors to pay, such a price war is only you cut me a knife, I stabbed you a sword, to see who can live, the result is to see the lively people hang on. Once upon a time, domestic color TV brands have played a very tragic price war, but won the battle, lost the strategy, innovation and services to keep up, and finally made a wedding dress for foreign brands.

Although China's market has been in its infancy for more than twenty or thirty years, it is still a start-up market, because homogenization of competition is still in the main position, a large number of technology and management inefficient enterprises fill it, need a price war to achieve the fittest. But to win the price war enterprises need to upgrade their business concept in a timely manner, if blindly indulge in the price war "vulgar", killing is not just the weak, but the entire industry's ecology. Only when these "superior" enterprises start to be more than creative, than the service, better than the user experience, only to play a technical price war.

As for the post-war period, there was concern about the market or the risk of monopolization. This is a bit alarmist, the electricity business is not a regulated market, nor is it an industry with a natural monopoly basis, nor is it Troming by the anti-monopoly law because of the absence of the eldest son, the emergence of an oligopoly does not imply a monopoly of the market. Unilever and Procter and Gamble occupy a large part of the daily market, but the price of Japanese products is not retaliatory rallying, the competition between oligarchs more intense, but also is more comprehensive competition, not only is the price, is the technology competition, as oligarchs, they have such financial strength and research impulse. The growth and maturity of Chinese companies not only need a few more "Liu", but also several "Liubus".