According to the data, the insurance premium income of China's insurance industry in 2011 was 1.43 trillion yuan, down 1.3% compared with 2010. The original occupy life insurance sales half of the bank insurance channel because of the impact of the new deal, the premium income plummeted. And marketers as the insurance companies rely on another major marketing channel, on the one hand, high wastage rate, at the same time some major insurance companies to pay insurance marketers of the commission rate of the basic use of 30% of the upper limit, human costs are difficult, there is a further increase in the possibility.
In order to break through the dilemma, insurance has begun to exert electronic commerce sales. According to business figures, the 2012 E-commerce growth rate will reach 100%, far exceed the industry premium scale of 15% growth. As an emerging model which can enhance the efficiency of financial management, increase customer stickiness and enhance the efficiency of exhibition industry, e-commerce is being planned as an important business growth point by more and more insurance companies. In response to this trend, the domestic leading information financial services provider quick money to fully grasp the development trend of insurance industry, closely around the capital needs of risk enterprises to provide professional and efficient liquidity management solutions, comprehensive coverage of financial, life insurance enterprises e-commerce business, for its relief of customer resources and exhibition industry efficiency dilemma. As early as 2009, the first to enter the insurance industry, the rapid money has been with nearly 30 insurance companies to reach strategic cooperation, market share ranked third party payment industry first, continuing to lead the field of insurance E-commerce.
As we all know, one of the value of E-commerce for enterprises is to establish a direct customer relationship. More and more insurance companies to grasp more customer resources, have sought to sell new ways in order to increase the chance to face customers. and the rapid development of new electronic commerce channels such as network sales and marketing is conducive to strengthening the initiative of the insurance companies to carry out business, not only eliminates the intermediary agent link costs, and insurance companies and customers direct "face-to-face" contact with the opportunity to greatly increase, firmly hold the customer relationship in their hands. The demand of the life insurance Enterprise to the electronic commerce seems more urgent. As a result of the new Deal, bank range and other factors, life insurance 2011 Year of the original premium income of about 972.1 billion yuan, down 8.57% year-on-year. In particular, the original Occupy life insurance sales of half of the silver channel, because of the limited by the new deal and more rely on marketing staff in the process of sales success rate.
As the first to enter the industry, the product of the most abundant electronic payment enterprises, quick money for the insurance company's E-commerce marketing model, has covered the industrial chain to improve the matching solutions, products cover the overall network, sales, renewal, claims and other industrial chain links. Its online sales payment scheme is aimed at the diversified demand characteristics of e-commerce users, and fully satisfies the customers ' various payment demands, and helps the insurance company to improve the single rate. And the "one-time distribution" of the electric sales process not only helps the insurance companies to improve the marketing efficiency greatly, but also reduces the distribution cost effectively. For the insurance company, with the help of the financial concentration solution of the fast money, the National Institution Fund collection and centralized management can be realized, which is helpful to strengthen the Fund control, guarantee the effective operation of funds, and help the risk enterprises to improve the financial management efficiency, improve the internal management and reduce the operation cost of the group In addition, the quick money for the risk of e-commerce in the field of funds management solution to fully meet the CIRC on the "see the cost of a single" regulatory needs, to protect the security of the transaction funds.
Especially in the mobile exhibition industry, which has been paid much attention to, it has become the industry hotspot and trend with the incomparable advantages of fast and flexible, increasing customer satisfaction and improving sales efficiency. Quick money. The demand for the mobile exhibition industry of insurance companies has created a package of mobile product solutions for the insurance industry. Backed by fast money a strong information network, individual marketers can be in the sales process, a complete product introduction, policy presentation, premium payment and policy delivery, such as the entire process. On this basis, marketers rely on this mobile exhibition industry solutions can also achieve trans cooperation, financial life products cross marketing, and effectively promote business development.
By this, the quick money won the recognition and trust of many insurance companies. According to statistics, the leading PICC, peace, Tai Bao, Taikang, Sunshine, Taiping and other 30 insurance companies have access to fast-money innovative industry solutions. Recently, the quick money again ushered in the heavyweight insurance company China Life (601628, shares bar) insurance companies, for its network sales channels to establish and improve the professional electronic payment services, accelerate the development of E-commerce enterprises.
The experts pointed out that the third party payment, as one of the important links in the insurance industry, is in the commanding position of the whole value chain and is related to the safe and healthy development of e-commerce in the whole insurance industry. It is necessary for insurance companies to rationally and effectively use professional financial services such as fast money to establish information financial management platform so as to promote the development of e-commerce and to be in the active position in the future e-commerce market of insurance industry.