Quick schoolbag Xu Zhiming: Cut into electricity from the logistics wave roots Micro bo Savage Growth

April 1, 2012 Fast Bag CEO Xu Zhiming announced that Sina Weibo fund 9 million Yuan investment, the funds are in place. Since then, "one-hour distribution", "online convenience store" and other words are active in the microblog. Recently, Xu Zhiming received an interview with a reporter from the investment community to talk about the growth of the fast schoolbag.

"Chance coincidence" to get Sina Weibo fund 9 million investment

Sina Weibo fund was officially launched on November 16, 2010, aiming to provide venture capital for third party application developers focused on the Sina Weibo platform, with a scale of 200 million yuan a year. Among them, Sina contribution 100 million, accounting for 50% of the investment ratio, the remaining five institutions (Sequoia Capital, IDG Capital, Innovation Workshop, Yunfeng Fund and DFJ) respectively have 10% of the investment ratio.

Fast schoolbag on the June 9, 2010 line, the current company size of less than 100 people, daily order volume of 300-500 or so. "In fact, we do not meet the investment direction of Sina Weibo fund," Xu Zhiming admits, the main investment direction of Sina Micro-blogging fund is the technology and game company related to Sina Weibo. Prior to Xu Zhiming had approached an investment company, then the changes in the electricity business, the investment is also yellow. Xu Zhiming in a friend of the strings under contact with Sina Weibo fund related to the person in charge, although the quick bag this project is not in the Sina Weibo fund to consider the scope, but they think the model is very sharp, innovative and subversive. In addition, the fast schoolbag in Sina Weibo development momentum is very fierce, so Sina Weibo fund decided to invest fast schoolbag.

Xu Zhiming said, "Sina micro-blogging fund after the investment to solve a big problem for us, before the rapid size of the bag is less than the ability to build a product development and technical team." Investment funds in place, we dare to invest in this, and they also introduced from Sina several more experienced people to help us form a technical team responsible for our product development.

"One-hour delivery" is not that difficult.

Xu, capital's president, said today is the capital of the winter, not the Internet. As long as enterprises can survive, there will be better development. Xu that, if the electric business enterprise to continue the advantage of price: one is to improve the efficiency that is, in addition to commodity analysis vs user analysis, precision delivery + accurate search + Accurate recommendation, there are inventory turnover (45 days vs 25 days). Another is the cost savings that store hire + Labor + Sample vs Customer Access + warehousing and distribution.

Obviously, Xu Zhiming is the decisive factor to see the important link of logistics. In the beginning of the fast schoolbag to "one-hour distribution" as a gimmick into everyone's vision. "It's very simple, we're setting up a warehouse in each district, the products in the storehouse are the same, also means that you place an order, you distribution is the warehouse around you, we have 7 warehouses in Beijing, from the warehouse to the surrounding area of 2.5 square kilometers of radiation, not in the distribution of orders we are not to answer. "Xu Zhiming introduced.

For this mode of operation, many people will think, ten years ago, "Eguo One Hour" website has also done an hour of delivery online shopping services, but only to adhere to a year. Many people in the industry also said that logistics is the key to the success of the fast schoolbag, but also become its fatal factor, with the company's continuous development of orders to increase the difficulty of distribution can be imagined.

In this respect, Xu Zhiming said, Fast schoolbag is the focus of the product selection, logistics service is a very important role in the auxiliary role, at this stage express staff is surplus, with the company's continuous development, this key link will continue to follow.

So far the fast schoolbag has opened in Beijing, Shanghai, Xian, Chengdu, Changsha, Hangzhou, Tianjin City, seven of services. The above seven cities in the distribution service area, customers can enjoy 1 hours of arrival service, or by the customer agreed to delivery time of "timed delivery" service. "Our goal is to achieve more than 20 major cities in three years, and second-tier cities may plan ways to collaborate in the future," he said. ”