Rebate Web site wandering on the edge of the electric business to become a pyramid scheme controversy

As an optional shopping guide link, the rebate network to help users find and realize the need for online shopping, on the other hand, for the cooperation of the Power provider CPS (commodity promotion Solution, commodity promotion solutions) effect marketing services, Ensure the maximization of customer flow value and the optimization of Net-purchase resource allocation.

However, the reality of the rebate site is not reflected in the text is so perfect. Even in the context of the high cost of electrical business, rebate website has not been able to play the perfect director.

"Rebate site is only a supporting business model, but the division of the CPS business model, must not be particularly large." "Analysys International senior analyst Shou sent to the view that rebate site is just a marginal business model, not to mention the rise of the decline, has been in a relatively stable scale."

Origin e-commerce

"At present, whether foreign or domestic, rebate sites are accompanied by the rise of online shopping consumption and developed a new model, but also need a certain amount of time to grow and mature." "A Amoy Web site director Chen Lijuan to the first financial daily newspaper" financial quotient "reporter said.

As long as through the rebate site online shopping, you can enjoy the corresponding proportion of rebate. For consumers, this is undoubtedly a good way to save money, for the cooperation of businesses, is actually an increase in sales and promote the brand channel.

Currently in foreign countries to do more successful rebate site such as Ebates, MR. Rebates, FatWallet, and so on, these several sites are relatively well-known and mature rebate site, many domestic sea Amoy users are also in use. The domestic "51 rebate" was first to Ebates as a reference prototype to do.

Randomly open any rebate site links, it is easy to see Dangdang on the home page, Bowser, Suning easy to buy, Amazon, where customer prudential products such as consumers familiar with the figure of the electric business giant.

Intuitive profit model

Rebate website mainly rely on the return of profits from the Sales commission Commission profits. A portion of the Commission is returned to the user, partly to himself. This is general rebate website general profit model.

"Rebate site is specific CPS (in actual sales) of the subdivision, the profit model is not complex." Website can be understood as a product search navigation, rebate website through the member's consumption record to get the return point of cooperative merchants, and then part of the return to stay as a company profit, part of the return to consumers. "Shou sent the expression.

"We do not have all the sales commission are returned to the members, the site itself will stay a part, plus the advertising costs of cooperative merchants, this is the current return of the net profit source." "Return network CEO Chen Fangyi to this newspaper reporter to say.

"The main profit of the meter folding net comes from the Commission commission, which is to return some of the Commission rebate to the remaining income." The profit model of each big rebate website is similar, there is no essential difference. "Rice Folding Network CEO Zhang Lianglun to this reporter said.

With the traditional rebate site profit Model A little different Amoy nets, September 2011 launched for the consumption of the rebate services, to pass a Amoy network login and shopping users to reward a certain amount equivalent to the cash Alipay points.

Chen Lijuan said, a Amoy NET launch rebate service is to enhance the breadth of a Amoy network to provide users with services, so that users in addition to a Amoy can search, compare merchandise, but also to find preferential merchandise, thus promoting the formation of users to compare shopping habits.

Become a pyramid scheme to provoke controversy

China Anti-MLM Volunteer Alliance Network released the "2012 China consumption rebate Model survey report," showed that the root according to incomplete statistics, the current "consumption rebate" as the mode of business enterprise organization has reached more than 2000, "the number of full return of consumption" enterprises have reached nearly 1000. China's participation in the consumption rebate business model of agents, business members, consumer membership has more than more than 30 million, and with this business model of online promotion and offline development, the number of participants to expand rapidly.

The report shows that, in addition to Taobao, Jingdong Mall and other large-scale shopping platform to carry out the traditional consumption rebate (strictly speaking is the promotion), to the Pacific Direct Purchase network as a representative of this type of consumption rebate model, is very obvious mlm. In addition, the million shopping network for the representative of another type of model, due to the market is not controllable, people speculative gambling strong, weak corporate supervision and other factors, began to "air-to-air" financial games.

The report shows that the "Pacific Direct purchase network," The MLM model, the consumer registered as a member of the website, pay 7000 yuan ~7000 million unequal fees, become the corresponding channel, get the same amount of virtual PV, then develop the line, PV sold, get the corresponding level of commission.

Million Home shopping mode, to "consumption = save money = Free", "consumption 500 back to 500, consumption 1000 back to 1000", buy more back, dividend constantly "as the slogan, the member consumption of 500 yuan, you can get a dividend right, registered Web site merchants, members, agents do not need to pay entry fees, But to promote the development of the offline. The merchant sells the commodity to the member, needs to pay the transaction amount the 15%~20% to the million home shopping platform, but returns the full 100 yuan to be possible to withdraw, but the present process million shopping platform needs to deduct 20% tax.

In recent days, by the Wenzhou Federation of Industries, the Pacific Direct purchase and the impact of the Fujian hundred Hundred Crash, many rebate consumer sites to publish a different statement or stop the false shopping initiative.

Jingdong Mall issued a notice announced June suspended all with the rebate nature of the site CPS cooperation.

China's largest rebate shopping platform rebate Network (51FANLI) also issued an official statement said that the accident of the Hundred Mall, the Alliance, the Pacific Direct purchase, and the return of the net without any links and relevance, the nature of the rebate network and operating mode and they are completely different.

It is noteworthy that Taobao can be easily found on Taobao rebate network system sellers, quotes from dozens of yuan to hundreds of yuan, as long as the completion of the transaction can have a set of Taobao rebate website system, sellers can even help buyers manage the day-to-day operation of the site and update.

For such a rebate site, once the user's popularity rose, operating costs, the user returned to the bill a lot of accumulation and can not be cashed, the so-called rebate will eventually become a blank check.