Refusing to "Burn the money" 59 seconds to lead the electric business into a meticulous new marketing era

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

At the beginning of 2011, when the overwhelming information from various channels to rush to us, it is difficult to expect this situation will be turned into another scene at the end of the year-group purchase website failed to become a tide, no longer favored by the capital, no longer trusted by merchants.

In fact, this is only a microcosm of China's E-commerce "false". Over the past two years, the wind has injected more than 30 billion of China's electricity dealers a large amount of "hot money" by the electric dealers used to crazy "burning money" hit advertising, rob talent, so that the money into the short term quickly "slipped away", and then appear to reduce the cost of downsizing, arm survival is helpless, but also in the expected.

It's a logic that starts with a worry: huge financing, huge marketing, huge losses, and refinancing. And do not talk about the logic of the breakthrough, Light is huge marketing to bring the "burning money" notoriety, but also let the wind cast their hearts. Where did the money go?

The hot money that the electric dealer disappeared

"At present, a lot of corporate marketing costs have accounted for 30% of total revenue." "The CEO of a company who did not want to be named told reporters. However, in my opinion, the proportion should be far more than 30%. In addition to suffering from a surge in marketing costs, the explosion of the price war has also left the electric operators tired.

In recent years, the electrical business faces the growing problem also more and more prominent, among them, obtains the effective order the cost to climb is the increasingly prominent predicament. The data shows that the cost of obtaining a registered user is 40 yuan, and the ROI ratio of the distributor is generally below 1:0.3. The electric dealer is not Superman, this "the cowardly account" is really intolerable.

It is in this extensive, low-efficiency marketing can not be based on the background of the development needs of the relay, with 59-second effect marketing open platform (http://www.59miao.com/) as the representative of the Electric business marketing revolution "promoter", with innovative "meticulous new marketing" for the electric business industry has brought a new promotion model.

59 seconds to lead the electric business fine marketing 59 seconds open platform as the first effect of the open platform for marketing, through the convergence of web sites to promote resources, integration of business merchandise data, and the data to the API interface to open the way to 59-second cooperation website and software partners, through the website, Software flow greatly enhance the exposure of business goods, to achieve for the cooperation of businesses to bring a large number of traffic and orders.

According to the 59-second open platform related leaders, the platform through the integration of electrical products data resources, forming a common commodity resource pool, with hundreds of thousands of local, industry-type small and medium-sized Web site docking, so that the shopping module to become a standard site; In addition, personal webmaster can embed open product resources, promote goods, once the formation of effective orders , it will be able to get the direct proceeds of the split.

It is also understood that the 59-second business model Center is a powerful, fast response and matching resources of the cloud computing architecture platform, the site resources and merchandise in accordance with the marketing dimension of accurate matching, such as a photography forum, webmaster can be provided through 59 seconds of API interface to call all domestic sales digital cameras, Photographic supplies and other commodity data and different business quotes information, maximize the marketing effect, bring accurate order transformation, and this is the other forms of advertising is difficult to achieve.

In this respect, industry analysts said: 59-second open platform to create a bridge platform, seamless docking of the website and the electricity business resources, through the participation of consumers to let 59 seconds, cooperative Web sites, electrical business resources of the three formed an "organic ecological" cycle. We believe that the birth and development of the 59-second open platform will really let the electricity business out of the "burning Money" dilemma, into an effective, cost-effective "meticulous marketing" new model.