Research on the form of cross-sale (Cross-Selling) of electronic commerce

Each E-commerce site is the most concerned about how to turn visitors into customers, from the customer purse to earn
Income, increase customer loyalty and so on. Regardless of the initial purchase or repeat purchase of customers, how to
Recommending more suitable products to him according to the products of interest will help increase the conversion rate, so
Leads to cross-selling business.

In short, it is to sell the company B products to customers who are browsing or have purchased the company a products.

The same type but brand different products, such as digital cameras, the main parameters are the same, the current product is
Sony, recommended Nikon, canon, etc. for customer comparison.

And the current product is not competitive, is not necessarily the same brand, but with a complementary nature, if the customer together
Buying will give the current product a greater value. More suitable for the garment industry, such as browsing or buying tops,
Recommended matching pants, shoes, bags and so on.
2ecommerce.cn

The same brand of other similar products, such as you are looking at http://www.aliyun.com/zixun/aggregation/13382.html ">sony S700, the system will t33/f828/t30 and so on to show you,
For those customers who are loyal to the Sony brand, you can see the brand and the similar products.

This product is associated with accessories, such as you are browsing a mobile phone, will be optional warranty service, Bluetooth earplugs,
High-capacity memory cards and other recommended to you, often attract customers to buy more.

Using the customer's herd mentality to recommend, they may think, since others have made such a purchase decision,
That represents the two products bought together there is a good place.

Some customers buy things in a tighter budget, but not in a demanding brand. This time, the recommended price
Similar products (pay attention to the choice of parameters similar to different brand products) to customers, customers can compare, and ultimately
Purchase decision.

by cross-selling for new/old customers to recommend more suitable products, help to more accurately tap the customer's shopping needs, and ultimately
Reach sales.

Through a number of related sales of the way, so that new customers buy more, old customers produce duplicate purchase. After research, on the website has
Customers who repeat the purchase will be more loyal. Moreover, the recommendation of a product to the old customers to reach the sale cost of the transaction than to open up new
The cost of the customer is much lower.

Transferred from 2ecommerce.cn
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