Russian electric business website Lamoda.ru has won tens of millions of USD investment

Less than one months after JPMorgan's Rocket Internet-backed E-commerce web site Zappos (which did not disclose the exact amount of investment) and Dafiti, a Brazilian start-up company, in Beijing September 3, The bank also invested in a third start-up company that rocket the Internet.

The Russian website, lamoda.ru, has 5 million independent users and 500,000 "loyal customers", a site that has received an investment between 40 million and 80 million dollars from JPMorgan. Lamoda.ru himself announced the deal, but the specific terms of the deal were disclosed by a third party.



Lamoda has played a notorious role in an embarrassing email last year by Oliver Samwer, one of the founders of Rocket Internet, Oliver Sandwell. In the letter to employees at the time, he set out in detail the mistakes made by Lamoda and exhorted other market practitioners not to make the same mistake. He calls this new, radical strategy "blitzkrieg", and for a company that likes to keep a secret, the message serves as a revealing and damaging consequence.

(Note the fact that investment and other data as well as broader business strategies are rarely disclosed.) ）

In this case, the situation has not changed in terms of the confidentiality of financial terms or the rocket of the Internet as a way of changing past practices. Somewhere has pointed out in his letter that some errors are related to faulty marketing and business reporting methods. He further noted that the founders of the company had "lost 50% of their share capital" and had "no payroll for 6 months" due to these mistakes.

Earlier this month, JPMorgan also invested 45 million of billions of dollars in another company that Rocket Internet support in another developing market, a dafiti similar to the Zappos business model, headquartered in Brazil.

By creating an international version of the American company's strategy, the somewhere brothers have established a large company that, in some cases, will resell its investments to American peers so that it can seek rapid expansion into the global marketplace. CityDeal is an example of how the site was finally sold to the group buying industry giant Groupin, which has now become the basis for its European business unit.

And on this occasion, a spokesman said today that JPMorgan's deal to buy shares in cash was through Lamoda's German holding company. The company's previous investors typically invest with the rocket Internet, such as AB Kinnevik, Holtzbrinck Ventures and Tengelmann.

Founded in 2010, Lamoda is currently offering more than 500,000 products from more than 700 mainstream international brands, such as Nike, Galesburg (Guess), Levi's (Levi ' s) and icebergs (icebergs). Similar to the Russian web sites such as Kupivip and Ozon, Lamoda has invested heavily in building its logistics infrastructure, which is essential in the higher prices and unreliable markets of postal and courier services. In this market, many people still pay in cash to buy goods through the Internet.

Lamoda plans to use the investment to expand its business beyond Russia-a move that is the same as what other companies, such as KUPIVIP, are taking. "This investment underscores our leadership position in one of the fastest growing markets in the world," Niels Tonsen, co-founder of Lamoda, said in a statement. He added: "This deal will allow us to further expand our product and brand portfolio and expand our share in other emerging markets such as Ukraine, Kazakhstan, Azerbaijan and Belarus." We will continue to streamline our implementation and delivery processes to improve our customer's online shopping experience. ”

KUPIVIP raised $38 million in June this year, and Ozon raised 100 million dollars in September 2011.

"We believe Lamoda is in a good position to capture the opportunities for rapid growth in Russia and its neighboring markets," said Robert cousin, portfolio manager at JPMorgan Asset Management, Robert Cusin. Our investment will help the company expand its operational capabilities and customer service resources. ”

Source: Tencent Technology