Sales promotion not enough to sell the network paralysis into electricity business war three sins

"Three years 0 gross margin", let the peer panic, but also let many netizens in the early morning on the internet "market." At 9 o ' Day yesterday morning, a number of domestic electric business giants started the price war, all declared "my lowest price." But the Chongqing Morning News reporter survey found that many electric dealers not only did not reduce prices, but increased the price of some products. Shopping search a Amoy data show, the first to launch the war Jingdong Mall in the evening of 14th nearly 50 pieces of large household appliances quietly rising prices, and nearly 30% of the lowest prices of East Beijing goods Show "no goods."

Question one: The electricity dealers raise the price and then reduce prices

Liu claims "0 gross profit in three years", how cheap is that? Yesterday 9 o'clock in the morning, many netizens began to land frequently in Jingdong, Suning, Gome, when the website of the same as the market for parity, but found that the commodity price changes are very small, and even some of the merchandise has not fallen against the rise.

Yesterday morning, net friend @ Cheng The first time to release micro-blog News said, 8:55, Jingdong home of a LCD TV price unexpectedly as high as 9199 yuan, than Suning and Gome 6000 yuan within the price is nearly one times, and this TV distributor reference price of 5900 yuan. But after a few minutes, Jingdong will this commodity instant special to 5888 Yuan, the United States maintained 5688 yuan, suning 5888 yuan.

Netizen @tony Wukong in the 11th this month in Beijing bought a super, the price is 5499 yuan, and yesterday he was surprised to find that the same product in the east of the price has been adjusted to 6299 yuan.

Amoy NET data show, Jingdong Mall in the evening of 14th, nearly 50 items are quietly rising prices, from 30% to 100%. Beijing east More than 2,200 items of goods only 78 price reduction, accounting for the overall large household appliances 1.6%, gome 7.7% of the goods down 7%, the average price reduction of 284 yuan.

Question two: Most goods show no goods

Not only the price is not cheap, many netizens reacted, the price war can not buy money. In front of the screen desperately refresh the page of the Netizen @ Xuan Small C found that, although the major electrical sites have done a special promotional page, but many merchandise pages show "no goods." Amoy data show that nearly 30% of Beijing's lowest prices of goods show "no goods."

@b-aby Yanyan yesterday, said that he was prepared to buy a Mei Ling refrigerator, full of joy 899 price hurriedly next single, the page clearly show the spot, can submit orders after said no goods, "This is what?" Cheat consumers? ”

About 10 o'clock in the morning yesterday, Chongqing morning News reporter Browsing Jingdong, suning easy to buy and Gome Electric Online mall found that many show "straight" of the product page began to show "no goods." To this, many netizens question, this electricity merchant price war has evolved into a self acting "empty". Some netizens even put the slogan "Never so cheap" to ridicule as "never so pit Dad."

Question three: The Electric business platform was once paralyzed

"Platform is not ready to fight price war, seriously doubt the integrity of the electrical business." Yesterday morning, net friend @ Guo Xiao to Chongqing morning News reporter burst material said, in the price war began less than half an hour, Jingdong Mall and Suning easy to buy all occur server downtime, Web page open slow phenomenon.

Yesterday near noon, Liu issued micro-blog said, "Still not hit?" Su Ning's person, your server hangs up, that in micro Bo say a word, don't let everybody empty wait.

Analysys International analyst Shou sent that for the major platforms, this price war for all parties, whether the flow or sales, the result is a total win. The electric business War, on Suning's online system ability is a challenge. But this kind of promotion war has no effect on the overall market pattern.

Gome Low price air-conditioning more

Jingdong TV is the cheapest

"Online Next Price", "all the price reduction 5%", "I am cheaper than you 10%" ... The electric dealers shout out the slogan one louder than the other, but in the end which thing is the cheapest? Amoy Network statistics show that the major electric dealers have their own price advantages, including Gome's low-cost refrigerators, air-conditioning and washing machines the most.

Amoy network insiders revealed that the monitoring data showed that on August 15 0 o'clock, Jingdong increased the price of many large appliances, and then the 15th activities to reduce the price. And in the price war, Gome, when the most honest before the event, in the 3C and we do not have a significant increase in the electric class behavior.

As of 4 o'clock in the afternoon, everyone on the website of the lowest price comparison: Gome's low-cost refrigerators, air-conditioning and washing machines, jingdong the most low-cost TV.

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Promotions did not meet consumer expectations

Analysys International analyst Shou sent to believe that for consumers, from the surface is to enjoy a low-cost feast, but in fact, sales promotion is far from the consumer expectations, resulting in turnover will not be very high. And consumers in the frequent price war, advance the consumer demand, will also result in the second half of the price war effect will continue to decline.

For brands and suppliers, the passive participation in the electric business war, will damage their overall profitability. But from another point of view, they will also give them a clearer picture of the power quotient's sales capability.

Reaction >

Friends spoof: Call for Beijing to enter real estate

"Jing-dong, suning should enter the real estate industry, only the house has enough price war space." Yesterday, net friend @ Gold de fried rice in the micro-blog proposal, developers should also learn Jingdong, suning like PK, "other commodities even if cheap also hundreds of yuan of money, not fun!" The house is going to hit tens of thousands of tens of thousands of yuan down! ”

Weibo, immediately aroused a lot of netizens resonance. In this respect, Beijing Huayuan Real Estate Co., Ltd. Chairman Ren Zhiqiang responded that "they are producers did not fight, the circulation of the first call?" We are and for you. "

Perimeter >

Non-electric dealers join the ink manufacturers ridicule Liu Popular

To participate in the marketing campaign of the electricity merchant price war, not only the electric business enterprise, the traditional enterprise also lonely. Ink Brand "One to the pavilion" in the electric business to play a wonderful edge, the outbreak of the war around 10:30 P.M., "a court" through its official microblogging statement: "The beginning of Tomorrow @ Jingdong Mall @ suning easy to purchase @ Gome Three price war, if everyone in the consumption process was calculated, You are willing to go to @ Liu and three corporate office door Splash-Ink, a court is willing to provide free ink. "As of yesterday noon, the micro-Bo forward the number of comments reached more than 30,000, brand awareness soared, become the enterprise Micro-Bo occasion marketing model."

and on 14th night 11 o'clock, Millet mobile phone CEO Lei announced that "Nine O'Clock tomorrow morning, millet generation of mobile phones directly reduced to 1299 yuan." Over the past two weeks on the millet online purchase of users, returned 700 yuan cash coupons. , the microblogging issued after the launch of hot forwarding and comments, 15th boarded the top of the top Weibo, forwarding the number reached 160,000.

In addition, a number of enterprises such as NET, 3W coffee, excellent rice net, 58 with the city and other electrical business is irrelevant to the enterprise also in the consumption of hot spots, a short period of time received a lot of attention. Such as NET CEO through Micro-blog announced that its website purchase or redemption Fund fees must be the lowest nationwide, excellent meter network homeopathy launched Liu autobiography books.