Search the Net: Electric business enterprise blindly burn money inferior to precision marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

July 11, the originator of the domestic online short rental market love day rent closed. There's a lot of rumors about why it's closed. From a few months ago, there are rumors that love to rent a two-year investment of tens of millions of, and finally hit the water drift, only a large number of layoffs. Who knows that layoffs have not dispersed, love day rent has been closed. Eiges rent closure can be said to be a successful foreign model of the cottage to the domestic after a typical case of acclimatized. Eiges is the Rocket Internet founder Samwer, who has the title of "The King of Internet Shanzhai" in Europe. Samwer the success of the three brothers is through the market in the blank area of the successful Internet success model, to do a certain scale and then sell. Samwer in Germany a short lease of the originator of the United States Airbnb, did Wimdu, also want to succeed in the domestic case, did not want to last discreetly.

Villains Outsmart, even if you are the king of the European cottage, to the cottage Capital (celestial), but also the disciple saw the teacher. Coupled with the domestic online short rental market is not as mature as the United States, copying the model of the cottage method has not been feasible. The market has just started, the credit is imperfect, the housing market is immature, bypassing the tenant and users, drilling hotel reservation market edge loophole, this is the domestic online short rent is still immature several big problems. blindly copy, but can not really cultivate the market to accumulate users, and ultimately only from the consequences of food. At present, several short-term rental sites in China, such as ants short rental, passers-by, the world is also financing, hoping to quickly occupy the market by the rise of short-term rent. In fact, for short-term rental business, the domestic industry has been not too good-looking. Eiges Rent the best opportunity to buy a lot of money, but in the balance between cost and profit, through the commission charged to the tenant can not fill the black hole to burn money, eventually to the closure of the road. This is not only for online short rental market, for small and medium-sized electric business entrepreneurship, is a bitter lesson, entrepreneurial blindly burn money do not, ultimately will only make ends meet. How to do business without detours, from Love day rent examples can draw the following three points of experience:

Precipitation user Training Market

American Airbnb is able to do the online short rent of the eldest, in addition to the U.S. market environment for online short-term rental development business, its own pragmatic and business strategy is also very important. Airbnb always adhere to the Consumer-to-consumer mode, through the platform to connect the housing and users, will consumer-to-consumer play to the extreme, rather than the domestic online short rent as the development of professional tenant-type business model. Only by making full use of Consumer-to-consumer can we perfect the short rental source market and excavate more users. The United States Airbnb through two years of time to precipitate the user to cultivate the market, rather than love the day rent that quick success.

Financing speed takes precedence over financing price

Not long ago Zhou once shared his entrepreneurial experience in a speech. He talked about the market is sometimes so cruel, like two armies rob a mountain, this time who not to the death of the first climb up, even if 10 minutes ahead of others, you put up a machine gun can sweep. Time and opportunity are often more important than the price you raise. Financing does have a lot of doorways, blind financing, may see the sky-high investment, the entrepreneur will also move, but after the sky-high investment, if you do not use, or use is not the time, even if there are tens of millions or even billions of investment, it is difficult to use the blade, on the contrary, entrepreneurs if the right time to finance, often more effective.

It's better to burn money blindly than to sell accurately

Eiges has invested tens of millions of, but cannot fill the void of cost and profit. This is not only bad operation is not profitable, but it is not the use of financing to the right marketing channels. For the electric business enterprise, it is very important to choose a suitable marketing method or even a third party marketing platform. According to the domestic comprehensive commercial search engine and systematic network marketing platform Search Network (http://www.51sole.com/) survey data, at present, more than half of the domestic small and medium-sized electricity business has not been profitable, and even into financing difficulties. This is a big reason is not found suitable for their own marketing channels. Small and medium-sized electric enterprises lack of technical expertise lack of talent, if the use of less money to find a suitable marketing plan, there will be a qualitative leap.

Searched the network for the electric dealer to provide the professional network promotion and the trade platform already has many years of experience, now has developed into a sophisticated comprehensive commercial search engine and systematic network marketing platform, in search of the net, you can through the industry directory and regional directory, your Electric dealer information released, direct to the target users. Can also be released by the engine as the core of product promotion services, the promotion of their own information to a key release of thousands of home appliances business information platform to save time and cost, so that the marketing effect of the radial expansion. In addition, the network has also integrated the real-time communication software search pass, comparison shopping platform, a large amount of business opportunity information, to provide a comprehensive marketing services to small and medium-sized business. Electric business is like a marathon, the process is very long, if the middle of someone to pass you a bottle of water, perhaps insignificant, but enough to support you to the end. And finding precision marketing is like the bottle of water that someone else handed you in the marathon.