Searched the net: the vertical electricity Merchant's "The Life Gate" where? How to seek traffic breaking the Bureau

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In recent years, the rapid development of electronic commerce, especially the development of comprehensive business shopping mall has brought a huge impact on the traditional industry, but also to the Internet users to buy habits brought about subversive changes. With the change brought about by mobile Internet, the O2O industry, which is extended by the mobile end of micro-credit and Weibo, is gradually accepted by netizens. In the midst of the electricity business, the prospects of the vertical electric trader are uncertain. "Vertical Electric Dealer will die!" The speech has been popular for a long time, traffic is considered as the biggest "life gate" of the vertical electric quotient

To do E-commerce needs to cultivate users, the premise of training users is to have traffic first. The big and small electric dealer burns the money, actually boils down to the flow. Vertical electric operators can be said to survive in the cracks, to see the face of a comprehensive electric business platform, and even face the traditional industry under the line competition. For a new platform for vertical electric quotient, how to obtain the user becomes the first problem? After all, a netizen, he wants to online shopping, the first choice is the day cat, Jingdong, Taobao these comprehensive platform, in the price, the service does not have obvious advantages, the user is difficult to recognize a new vertical electric business platform. This is why it is possible to have hundreds of or even thousands of of dollars in the price of a vertical electric dealer trying to develop a user. A new vertical electric business platform, to stand out, to obtain traffic is a difficult process, and traffic to the user has a process of transformation, traffic for the vertical electrical business is really important.

It is common for electricity dealers to burn money, but there may be some views in the industry that vertical electricity dealers are not bad at burning money. Because compared to the days of cats, Jingdong, when these comprehensive platform, vertical electric dealers burned money. But that cannot be said, and the truth cannot be so analyzed? The first thing to burn money to see this electric dealer website has the investment, the scale, and the resources strength, the comprehensive electric business platform has the investment to have the technology to have the strength, but the vertical electricity quotient, compares these platforms, the resources investment all aspect appears to be deficient, moreover many vertical industry entrepreneurs, Technology and the understanding of the Internet is relatively small, lack of talent shortage of technology shortage of funds, to sum up, in fact, the proportion of vertical electric business investment cost and get returns is very low, take furniture retail industry, Red Star United States Kai Lung is a leading business, but to the line, a variety of acclimatized, money burned, but no users and traffic. The vertical industry has a bright future, but the actual operation is not the ideal entrepreneurial environment. Large and medium-sized vertical electric business is so, small and medium-sized vertical electric business is so.

How to seek the flow of broken, this for small and medium-sized vertical electric quotient, is a huge life gate, although do not need to burn money like the giant to live, but small and medium-sized vertical electric business is also need to budget, will cost and effect to do the best. This requires the maturity and help of the Third-party marketing platform. Take the current market situation, all kinds of extensive marketing means can be said to blossom, and low-cost, but the real effect is difficult to guarantee, and even some of the grey means, it is difficult to maintain long-term. Enterprises have demand, the market is not available. This requires a comprehensive marketing platform to come forward. At present, there are a number of related platform test Water comprehensive network marketing, for small and medium-sized vertical electric operators to provide one-stop integration services. Like a search of the network (http://www.51sole.com/), for the electrical business to provide professional network promotion and trading platform has been years of experience, and now has developed into a sophisticated comprehensive commercial search engine and systematic network marketing platform, in search of the net, you can through the industry directory and regional directory, Release your electrical quotient information to the target user. Can also be released by the engine as the core of product promotion services, the promotion of their own information to a key release of thousands of home appliances business information platform to save time and cost, so that the marketing effect of the radial expansion. In addition, the network has also integrated the real-time communication software search pass, comparison shopping platform, a large amount of business opportunity information, to provide a comprehensive marketing services to small and medium-sized business.

Survey shows that the current domestic small and medium-sized vertical electric operators are mostly in the flow and investment is not directly proportional to the edge, just past a wave of vertical electric business collapse also cast a shadow on the industry. In fact, small and medium-sized vertical electric business is not without the future, but the flow of trouble will inevitably experience shuffle, and finally adhere to the final repair into fruition. Therefore, more vertical electric operators, lack of talent shortage of resources in the case of lack of technology, to seek more Third-party marketing platform for the power, so that integrated marketing to become a vertical electric business to help fly wings.