Seven big electric dealers 7 billion promotion dozen price war burn money lose share

This is a industry crown to "the history of the most powerful electric dealer price war", Jingdong Mall, Dangdang, Cat, Amazon, Xun, Suning easy to buy, Gome (micro-blog) online mall, such as the seven major electric dealers joined. Not only is the electric business nearly 7 billion of the investment unprecedented, let the price war is intensified, more as industry personage evaluates: June price war, may change current electric quotient pattern.

is expected to devote 7 billion promotional

entered the June, the price war of electric business enterprises intensified.

Jingdong Mall preemptive, borrow June 18 store celebrates the name spread throughout the June "Normandy great Benefit War". Information Times reporter learned from Jingdong Mall, June 1 ~7 months 1st, Jing Dong 0 profit, the cumulative benefit of 1 billion yuan, plus the May 500 million yuan benefit plan, two months in Beijing east has invested 1.5 billion yuan for promotion.

for Jingdong Mall High-profile Shop Celebration, Suning easy to buy, when, Gome Online mall, Amazon, Xun active challenge. Suning Easy to buy executive Vice President Li bin through micro-blog revealed the promotion strategy in the Year: "June full net parity month officially start, welcome consumers east than West Amoy, the whole network parity!" The Battle of the Year, The Hunger game begins! ”

according to understand, Suning easy to buy June full net parity month has officially started, June 1 onwards, every day 3, 30 percent daily Rob; This means that, as long as the price than suning easy to buy the same products, Suning will implement the difference compensation, in the industry, Suning is willing to buy through the lowest price to Sniper Jingdong Mall.

and in Monday, the Cat Electric City announced in the previous investment 200 million yuan subsidy on the basis of the merchant, again additional 100 million yuan to subsidize consumers. Plus Dangdang, Xun, and other online shopping malls, a rough estimate of the industry, June, the public will be up to 7 billion of the investment.

to this, Analysys international analyst Shou Send said, although it is difficult to assess whether the electricity dealers have input such as their own funds, the return of profits to consumers, but it is certain that this year, the power of sales promotion is greater than in previous years.

burn money to make a share

electric business giants often fight price war, for netizens are already commonplace, what is the reason for the price war so fierce electricity dealers?

Li Chengdong, an Internet analyst, said in an interview that the cause of the price war is very simple, consumers pay attention to what, the enterprise to adopt what marketing strategy, according to the current, the main income of the net purchase is not high, the price is sensitive, the merchant natural price war.

in fact, this language out of the domestic online shopping situation, "The price of the turnover of the pull effect is obvious, price war has been regarded as the main way for the electric dealer fast enclosure." "People engaged in the electric business industry pointed out that at present, the electric business Enterprise invests the huge fund and the time to cultivate the user consumption habit," The price change Quantity "is the main competition measure.

In addition, the above people also pointed out that since the second half of last year, the overall decline in the size of the electricity business, the attitude of the VCs more cautious, corporate financing difficult to increase. In this context, the power of the dealer to play a low price card is also helpless, "it is likely to include the economic downturn in the liquidation of inventory considerations."

"Some of the electric dealers in order to protect market share, will also passively join the price war." "There is analysis that electric business giant frequent price war is mainly caused by the performance pressure, before the electric business enterprises have set a higher sales target this year, but the actual consumption situation this year is not anticipated before, the electric business enterprise hopes to enhance the user's stickiness through the price war.