Shenzhen Electric Business is the first wave of closing tide 60% Enterprises registered within 3 years of death

August mid-June, Shenzhen Huaqiang North, a mobile phone-oriented medium-sized E-commerce website closed quietly. Mr. Hu, the head of the website, told reporters that the main business is to carry out e-commerce directly upstream manufacturers, so that their middlemen unprofitable. "Since July, I've had three websites close to the business of making mobile phones," said the company. ”

And the Shenzhen E-commerce Industry Association data show that the registered operation of 3,700 E-commerce companies, last year, nearly 500 closed, accounting for 13.5% of the registration.

China E-commerce Association Network Marketing Center Director, Shenzhen Tan Ren Information Group Chairman Tan Ren said, traditional enterprises have to transform network marketing and produce catfish effect, will those who lack the traditional business foundation of E-commerce Web site extrusion market. As more and more traditional companies net, the wave of corporate failures will come more violently.

Three into E-commerce enterprises in the registration of the death

Data from the Shenzhen E-commerce Industry Association show that as of the end of last year, Shenzhen registered E-commerce companies up to 3,700, and last year closed or transformation of E-commerce enterprises close to 500. "This year, Shenzhen closed the E-commerce site than last year has increased." Insiders told the South reporters.

Shenzhen Electronic Commerce Association Secretary-General Kao San Han revealed that only about 20% of Shenzhen's E-commerce enterprises can be flat or profitable, the fate of its face, and traditional enterprises are not much different. Statistics show that Shenzhen 30% of E-commerce Enterprises registered in the year will die, 30% of enterprises registered three years after the death, only less than 40% of enterprises can survive.

Behind the difficulty of the company, is the traditional enterprise net strength unceasingly strengthens. "China's e-commerce has been from the basic network, platform, tool building, the accumulation of popularity, into the scale of the application stage." Who first applies, who benefits first. 2009-2013 is the best Opportunity window for the rise of the SME network. Tan Ren, known as the "Godfather of internet marketing in China", said that once the giant enterprises with the advantages of brand, capital, talent and channel had fully moved to the network, the window of opportunity for traditional SMEs would slowly turn off.

"Traditional enterprises are facing the emergency gateway of network transformation, and will soon be defeated by emerging network enterprises." "The site, not the office building, will be the most important symbol and the most important asset for a global business in the next decade," said Tan Ren.

Talent and ideas are still two big short boards

For the majority of small and medium-sized enterprises, to really grasp the network marketing, there are facing the largest two short board, that is the talent and concept. Shenzhen, deputy director of the Electronic Commerce Supervision Department of the Market Supervision and administration of Feng Nianwen, said that many e-commerce enterprises are difficult or even difficult to survive, the lack of talent is also one of the important factors. "People who know business don't understand electronics, and people who know electronics don't understand business." How to cultivate the right electric businessman is the urgent task of developing electronic commerce. ”

On the other hand, many business owners think, as long as a website, buy Baidu bidding rankings, can do network promotion and E-commerce. And once discovered through these means has no effect, many business owner's enthusiasm is greatly reduced, negative retreat to the traditional market.

Tan Ren said that to overcome the above two short boards, we must vigorously develop third-party, systematic, entrepreneurs and marketing executives of E-commerce training system, to seize the commanding heights of third party personnel training.

Reporter learned that in order to assist small and medium-sized enterprises to carry out network marketing, Shenzhen Branch industry and Trade Letter Committee has determined that this year will take the form of electronic commerce, the timing of the relevant e-commerce individuals and enterprises, to carry out targeted training.

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Tan Ren, Director of Network Marketing Promotion Center, China Electronic Commerce Association

The network wants to "go to the middle"

Online retailing of small shopkeepers and large consumer platforms is not the mainstream of e-commerce in China. The real future of China's e-commerce development lies in the tens of millions of traditional enterprises moving to the network, which lies in the transformation from traditional enterprises with mature products and certain staff size to internet marketing.

With the appreciation of the renminbi and the rising cost of human resources unstoppable trend, the future domestic enterprises in the development of foreign trade, must be through the network "to intermediary", direct docking of foreign customers, the establishment of network marketing platform, in order to obtain the ideal income.